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How Many Words Can Fit in a Tri-Fold Brochure?

By |September 29th, 2016|Categories: Blog, Brochures, Content Marketing, Copywriting, How-To, Marketing|Tags: , , , , , , , |

  How Many Words Can Fit in a Tri-Fold Brochure? If you're creating a brochure for your business, it needs to reflect the professionalism and high quality of service you provide. That means you need to hire a writer who knows exactly how many words can fit in a tri-fold brochure (and a bi-fold, and a single-page flyer... you get the picture). At most, a tri-fold brochure can fit 350 [...]

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Quick, Basic SEO Principles You Need to Know if You’re a Realtor Writing Your Own Content

By |September 28th, 2016|Categories: Blog, Realtors, Website Content, Website Copy|Tags: , , , , , , , , , , |

  If you're a Realtor(R) and you're writing your own website copy, here's what you need to know. Long(er) Content Helps You Rank Pages with long content (as long as it's informative and not "fluff") typically position better (rank higher) than short content, particularly when you want to rank for a long-tail keyword (such as "homes for sale in Double Oak, TX"). You need enough content for Google's algorithm, which [...]

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SEO Experiment Update: I’m Still #1 in the SERPs (VIDEO)

By |September 20th, 2016|Categories: Blog, Google, How-To, Keywords, SEO|Tags: , , , |

A few months ago, I conducted a little SEO experiment to show my clients how amazing a long-tail keyword can be. The first update to the SEO experiment, just three days after I created a page titled "What Animal Eats Begonias," showed that I was in the 6th spot of organic results on Google for that term. Today, I'm in the top spot. (Seriously -- Google the term and you can [...]

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No, Seriously: KNOW YOUR AUDIENCE!

By |September 20th, 2016|Categories: Blog, Email, Grammar, How-To, Marketing|Tags: , , , , , , , |

I've written before about why businesses need to know their customers and write for them accordingly. It just surprises me -- a lot -- when they don't. I got this email this morning with the subject Affordable Blog Writing Offer!: Hi I hope you are doing well. I would like to present one our Blog posting package to you for your website boost in Search Engines and Social Media both. It [...]

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New in the Writer Portfolio: Texas Real Estate Copy

By |September 10th, 2016|Categories: Blog, Portfolio, Real Estate Writing, Website Content, Website Copy|Tags: , , , , , , |

Check it out - more website copy for real estate agents in my portfolio: This Texas real estate copy is designed to captivate readers and snag some traffic from Google.

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Why EVERY Business Needs to Know its Customers

By |September 8th, 2016|Categories: Blog, Content Marketing, Marketing|Tags: , , , , , , , , , , |

Like me, you're in business - and if you're smart (like me), you know that you need to know your audience. Why would you waste time barking up the wrong tree? Every Business Needs to Know its Customers I got an email from someone who was way off the mark. I don't know why he was way off the mark; chances are that he bought an email list or hired [...]

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Hilarious “Hipster Classifieds”

By |August 29th, 2016|Categories: Blog|

Wanted: high performance lock for Penny Farthing bicycle. Must be able to secure both wheels. #HipsterClassifieds pic.twitter.com/ZWfHs2YjrD— Mark Riter (@MarkRiter) August 26, 2016 #HipsterClassifieds looking for old Japanese abacus so I can do my taxes pic.twitter.com/TtnKtW8dB7— Jason Klingensmith (@klinger2069) August 26, 2016 #HipsterClassifieds Trade for Laying Hen: Artisanal, Hand-Raised Alarm Clock. 3AM Wake Up. @BadRonen @swissmistress pic.twitter.com/VPUopQKMUL— The Hashtag Game (@TheHashtagGame) August 26, 2016

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No Gun Chewing in Chicago Courts

By |May 23rd, 2016|Categories: Blog, Funny|

I love it when I find funny stuff on the Internet. I was researching the dress code for a particular court in Chicago (it's for a blog post, not for me!) and the court's website says that there's no gun-chewing in the courtroom. Really. That's taking gun control to a whole new level.

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My SEO Experiment: Update

By |May 5th, 2016|Categories: Blog, Blogging, Cool Stuff, SEO, Website Copy|

Three days ago, on May 2, 2016, I published a page on my site called "What Animal Eats Begonias?" because I wanted to show that ranking for an exact-match, long-tail keyword is super-easy... if you know what you're doing. Just three days later (admittedly, I forgot about it until just now or I'd have checked yesterday and the day before), my website is in 6th place in the organic search [...]

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Which vs. That

By |April 13th, 2016|Categories: Blog|

Use which when a sentence could stand alone without what comes after the word: She went to the grocery store, which wasn't her favorite thing to do on a Friday afternoon. Use that when a sentence needs what comes after the word. Gorillas that eat lettuce are stronger than those that don't.    

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