Blog2021-02-23T03:36:04+00:00

How to Create a Google Alert to Monitor Your Online Presence

By |December 28th, 2016|Categories: Blog, Content Marketing, Google, How-To|Tags: , , , , , , , |

Want to keep tabs on your online presence? Set a Google alert (or two, or three) for your name, your business name, or even something more general. Here's how. How to Create a Google Alert to Monitor Your Online Presence Transcript for Video on Creating Google Alerts to Monitor Your Online Presence Hi! This is Angie Johnston with Unique Web Copy. I just want to show you really quickly how [...]

Comments Off on How to Create a Google Alert to Monitor Your Online Presence

SERP Experiment Update: Still #1, and Branching Out!

By |December 15th, 2016|Categories: Blog, Copywriting, Google, SEO|Tags: , , , , , , , , , , , , , , |

Several months ago, I targeted a simple, low-traffic search term to test my ability to rank a page in the search engines using only content. I wrote a piece called "What Animal Eats Begonias?" and it quickly jumped to the top spot in the search engine results pages, or SERPs. I checked again about a month later, and my page was still #1 in the SERPs. I'm probably the best [...]

Comments Off on SERP Experiment Update: Still #1, and Branching Out!

Google’s Penguin is Real-Time

By |November 8th, 2016|Categories: Blog, Google, Website Content, Website Copy|Tags: , , , , |

Google made the Penguin algorithm part of its core algorithm on September 23, and there's been a HUGE shift in rankings since then. I've even seen my site shoot up to the top of the search engine results pages, or SERPs, on several great keywords. But what is Penguin, and how will it affect your site? What is Google's Penguin? Penguin is a filter that snags websites that are spamming [...]

Comments Off on Google’s Penguin is Real-Time

How Many Words Can Fit in a Tri-Fold Brochure?

By |September 29th, 2016|Categories: Blog, Brochures, Content Marketing, Copywriting, How-To, Marketing|Tags: , , , , , , , |

  How Many Words Can Fit in a Tri-Fold Brochure? If you're creating a brochure for your business, it needs to reflect the professionalism and high quality of service you provide. That means you need to hire a writer who knows exactly how many words can fit in a tri-fold brochure (and a bi-fold, and a single-page flyer... you get the picture). At most, a tri-fold brochure can fit 350 [...]

Comments Off on How Many Words Can Fit in a Tri-Fold Brochure?

Quick, Basic SEO Principles You Need to Know if You’re a Realtor Writing Your Own Content

By |September 28th, 2016|Categories: Blog, Realtors, Website Content, Website Copy|Tags: , , , , , , , , , , |

  If you're a Realtor(R) and you're writing your own website copy, here's what you need to know. Long(er) Content Helps You Rank Pages with long content (as long as it's informative and not "fluff") typically position better (rank higher) than short content, particularly when you want to rank for a long-tail keyword (such as "homes for sale in Double Oak, TX"). You need enough content for Google's algorithm, which [...]

Comments Off on Quick, Basic SEO Principles You Need to Know if You’re a Realtor Writing Your Own Content

SEO Experiment Update: I’m Still #1 in the SERPs (VIDEO)

By |September 20th, 2016|Categories: Blog, Google, How-To, Keywords, SEO|Tags: , , , |

A few months ago, I conducted a little SEO experiment to show my clients how amazing a long-tail keyword can be. The first update to the SEO experiment, just three days after I created a page titled "What Animal Eats Begonias," showed that I was in the 6th spot of organic results on Google for that term. Today, I'm in the top spot. (Seriously -- Google the term and you can [...]

Comments Off on SEO Experiment Update: I’m Still #1 in the SERPs (VIDEO)

No, Seriously: KNOW YOUR AUDIENCE!

By |September 20th, 2016|Categories: Blog, Email, Grammar, How-To, Marketing|Tags: , , , , , , , |

I've written before about why businesses need to know their customers and write for them accordingly. It just surprises me -- a lot -- when they don't. I got this email this morning with the subject Affordable Blog Writing Offer!: Hi I hope you are doing well. I would like to present one our Blog posting package to you for your website boost in Search Engines and Social Media both. It [...]

Comments Off on No, Seriously: KNOW YOUR AUDIENCE!

New in the Writer Portfolio: Texas Real Estate Copy

By |September 10th, 2016|Categories: Blog, Portfolio, Real Estate Writing, Website Content, Website Copy|Tags: , , , , , , |

Check it out - more website copy for real estate agents in my portfolio: This Texas real estate copy is designed to captivate readers and snag some traffic from Google.

Comments Off on New in the Writer Portfolio: Texas Real Estate Copy

Why EVERY Business Needs to Know its Customers

By |September 8th, 2016|Categories: Blog, Content Marketing, Marketing|Tags: , , , , , , , , , , |

Like me, you're in business - and if you're smart (like me), you know that you need to know your audience. Why would you waste time barking up the wrong tree? Every Business Needs to Know its Customers I got an email from someone who was way off the mark. I don't know why he was way off the mark; chances are that he bought an email list or hired [...]

Comments Off on Why EVERY Business Needs to Know its Customers

Hilarious “Hipster Classifieds”

By |August 29th, 2016|Categories: Blog|

Wanted: high performance lock for Penny Farthing bicycle. Must be able to secure both wheels. #HipsterClassifieds pic.twitter.com/ZWfHs2YjrD— Mark Riter (@MarkRiter) August 26, 2016 #HipsterClassifieds looking for old Japanese abacus so I can do my taxes pic.twitter.com/TtnKtW8dB7— Jason Klingensmith (@klinger2069) August 26, 2016 #HipsterClassifieds Trade for Laying Hen: Artisanal, Hand-Raised Alarm Clock. 3AM Wake Up. @BadRonen @swissmistress pic.twitter.com/VPUopQKMUL— The Hashtag Game (@TheHashtagGame) August 26, 2016

Comments Off on Hilarious “Hipster Classifieds”
Go to Top