Be Different.

Break away from your competition.

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Reach more people.

Effective SEO copywriting makes a huge difference.

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See Unique Web Copy in action.

Explore live links in my portfolio.

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You're more than just a face in the crowd.

You deserve to stand out.

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Superior copy. Superior results.

Discover the Unique Web Copy difference.

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Discover What Angie Papple Johnston Can Do for You

Website CopyGood website copy makes a huge difference when you’re trying to connect with clients and customers.
Blog Services Keep Google and your readers happy with fresh, exciting (and sometimes viral) blog posts.
Press ReleasesAnnounce big news through attention-grabbing press releases that get your business noticed.
FAQ
Maybe you’re not sure whether you need to hire a copywriter. Check out our FAQ for fast answers.
Sonya Sparkman, REALTOR(R) Benchmark Realty LLC

“Angie Papple Johnston develops a great deal of content for the Bridgemore Village blog, and as the weeks have passed, we have watched it climb in the search engines. She sends screenshots of where we are, and we’re now beating our hottest competition. I highly recommend working with Angie – she will help your business get recognition and grow.”

Sonya Sparkman, REALTOR(R) Benchmark Realty LLC
Matt Fakhoury, Chicago criminal defense lawyer

“My firm has been working with Angie for almost a year, and she’s our go-to writer. She’s done extensive keyword research that’s been right on-target. I’d recommend her to any law firm who needs a little boost in the content department and a push on social media. She is reliable, professional, and very personable. Angie goes above and beyond the call of duty for her clients!”

Matt Fakhoury, Chicago criminal defense lawyer

“Angie, we appreciate you! All the time over the last year that you have volunteered for our organization has been stupendous! Now to help us (a multiple organization collaboration) with the media related needs which are ultimately for the border children coming to North Texas is just so amazing! You are an inspiration to your peers, a true patriot, and an amazing writer! Your service to humanity is beautiful.”

LaDonna York, Founder, Homeless Nexus

“When we needed 33 landing pages and a serious overhaul on our existing website copy, our designer recommended Angie Papple Johnston, and we are so glad she did. She handled loads of research and immediately created copy that really connects us with our customers, and her SEO skills are top-notch; we’re able to reach a broader audience and convert more traffic than we could before.”

Jason Yourofsky, Atlantis Mortgage

“Angie has been working with our Toronto law firm for nearly two years to develop content for our website and help with our SEO. No matter what topics I have given her, she has consistently met deadlines and delivered articles that are well researched, well written and highly engaging. I would (and have) recommended Angie to others without hesitation.”

Gabe Meranda, Gelman and Associates

I HIGHLY recommend using Angie Papple Johnston for your website copy writing. Her prices are the most competitive and her work is excellent. Her SEO knowledge is extensive and she is always on top of the latest algorithm changes. I send all of my real estate & mortgage clients to her and she ALWAYS takes amazing care of them. She initially reviews and analyzes their websites and then sends them a custom proposal and in addition she gives them a detailed explanation of the SEO advantages that her new copy will provide. No one in the industry provides this level of service at the competitive prices she offers. A true class act!

Charra Bennett-Hammett, Real Estate Web Design at YourSiteNeedsMe.com

“Extraordinarily talented and reliable, Angie Papple Johnston stands out among other writers in a crowded industry chiefly for these two traits. She also has an unflinching willingness to see projects through to completion. Because of these skills, Angie can be trusted with any project, under any circumstances. I can vouch for the quality of her work with no caveats or reservations.”

Vladimir Shvorin, Lead Copywriter, Exclusive Concepts

“ We have worked with Angie on and off, every time we need a copywriter, for about six years. I have never been happier with a writer (and I have been working with writers for a very long time) because she never misses a beat. She always seems to be sunny and cheerful as well, which to me is the real clincher. I have recommended her to several colleagues who have also used her services and were very happy with the results. Highly recommend!”

Kungyet Tsun-Do

Sneak Peeks into Copywriting

RE Writer - Angie Papple Johnston at Unique Web Copy
Blog, SEO

Why a Strong SEO Foundation Really Pays Off

 

I recently had the pleasure of writing about a 14,000 square-foot home in a cozy little community near Houston. It’s a gorgeous house (the pool… unbelievable!) and it was a lot of fun to write about.

My SEO Experiment

The broker who found me to ask me to write her luxury real estate listing description typed hire a real estate writer into Google. If you’ve been reading this blog, you know that I wrote “What Animal Eats Begonias?” to show in real-time how SEO works (and why it works). The follow ups, SEO Experiment Update (VIDEO) and SEO Experiment Update: Still #1 and Still Branching Out can give you a little more insight on how SEO is a developmental process that keeps paying off over time.

The bottom line: When you start an SEO project, stick with it. Let it grow. Continue to build on it.

It’s going to pay off for a long, long time.

MySmartBlog - Unique Web Copy
Blog, Blogging, Content Marketing, Marketing

Should You Use a Content Site Like MySmartBlog?

Should you use a content site like MySmartBlog?

Hell no.

Here’s why.

“In some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience, when a visitor sees substantially the same content repeated within a set of search results.”

You know who said that?

Google did.

You know what they might do about it?

“In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.”

It is the cardinal rule of content marketing: ONLY USE ORIGINAL CONTENT THAT DOESN’T APPEAR ELSEWHERE.

Google Chooses Which of the Multiple Identical Articles to Show on the SERPs

Google’s algorithm isn’t stupid. In fact, it’s smarter than a lot of people are. It’s only going to rank one — or maybe two — of the multiple copies of the same, exact content that dozens of websites have.

What is MySmartBlog Doing? (And Why Isn’t it Actually Smart?)

MySmartBlog gives the same content to multiple people in the same industry… and they actually charge people for it.

They’re selling people the same article, and those people think they’re doing themselves a favor by posting it on their websites.

Here’s an example of an article pushed out by MySmartBlog. See, dozens of people have it on their websites, verbatim:

Duplicate Content is Bad - Unique Web Copy

 

Unfortunately, like I said, there’s no way Google is going to rank all those pages. When you type in an exact-match for a partial title, only two of the sites are ranked:

Duplicate Content BAD - Unique Web Copy, Angie Papple Johnston

What Can Happen if You Use MySmartBlog?

Each person who buys this content is flirting with a Google penalty. Even if Google never hits them with a manual penalty, nobody’s ever going to see those posts through the search engines (and that’s one of the points of setting up a blog: to capture traffic from the search engines).

Here’s Google’s own Matt Cutts on article marketing and snagging content that everyone else is snagging, too:

Even in 2011, Moz called out article marketing (the same stuff that MySmartBlog is doing):

Should You Use MySmartBlog?

Here’s the deal.

Even if your own blog posts suck, you’re better off doing it yourself than you are using MySmartBlog.

Seriously.

Even if they’re terrible.

Original content (even with grammatical errors and a few typos here and there) beats the crap out of putting up one copy of one post that other people already have.

Don’t waste your money. Their base package is something like $100 per month… if you take 15 minutes and put together a terrible, awful, horrible, no-good, rotten blog post, you’ll be doing better than the people who are scammed into buying content from MySmartBlog.

Discover the Unique Web Copy difference today.

Contact Us

Let's get in touch

Free consultation

Call 808-542-5975 or email Angie@UniqueWebCopy.com for a complimentary consultation today.

Connect on LinkedIn

Let’s connect on LinkedIn, where you can view additional portfolio samples and we can chat about your needs.

Tweet with me

Let’s meet up on Twitter, where I’ll promote all of the copy I write for you.

 

Base Rates

Matt Fakhoury, Chicago criminal defense attorney and Illinois expungement lawyer

“My firm has been working with Angie for almost a year, and she’s our go-to writer. She’s done extensive keyword research that’s been right on-target. I’d recommend her to any law firm who needs a little boost in the content department and a push on social media. She is reliable, professional, and very personable. Angie goes above and beyond the call of duty for her clients!”

Matt Fakhoury, Chicago criminal defense attorney and Illinois expungement lawyer
Sonya Sparkman, Realtor(R),Benchmark Realty, LLC

“Angie develops a great deal of content for the Bridgemore Village blog, and as the weeks have passed, we have watched it climb in the search engines. She sends screenshots of where we are, and we’re now beating our hottest competition. I highly recommend working with Angie – she will help your business get recognition and grow.”

Sonya Sparkman, Realtor(R),Benchmark Realty, LLC
Jason Yourofsky, Atlantis Mortgage

“When we needed 33 landing pages and a serious overhaul on our existing website copy, our designer recommended Angie, and we are so glad she did. She handled loads of research and immediately created copy that really connects us with our customers, and her SEO skills are top-notch; we’re able to reach a broader audience and convert more traffic than we could before.”

Jason Yourofsky, Atlantis Mortgage
Gabe Meranda, Gelman & Associates

“Angie has been working with our Toronto law firm for nearly two years to develop content for our website and help with our SEO. No matter what topics I have given her, she has consistently met deadlines and delivered articles that are well researched, well written and highly engaging. I would (and have) recommended Angie to others without hesitation.”

Gabe Meranda, Gelman & Associates

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