Google made the Penguin algorithm part of its core algorithm on September 23, and there’s been a HUGE shift in rankings since then. I’ve even seen my site shoot up to the top of the search engine results pages, or SERPs, on several great keywords.

But what is Penguin, and how will it affect your site?

What is Google’s Penguin?

Penguin is a filter that snags websites that are spamming the search results. Google used to run it periodically, but now it’s part of their core algorithm–the Googlebot finds, detects, and re-ranks sites that trip the filter each time it crawls.

Penguin devalues spam (junk pages that don’t help users), but it does so on a page-by-page basis. If you have only one spammy page on your website, your whole site is less likely to be penalized than it was before Google made Penguin part of their core algorithm.

What Does This Mean for You?

If you have a website, great website copy has never been more important. You need to work with a writer who understands your business and who can write in a way that connects with readers.

(I happen to know the best copywriter in the business.)