How Many Words Can Fit in a Tri-Fold Brochure?

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How Many Words Can Fit in a Tri-Fold Brochure?

 

How Many Words Can Fit in a Tri-Fold Brochure?

If you’re creating a brochure for your business, it needs to reflect the professionalism and high quality of service you provide.

That means you need to hire a writer who knows exactly how many words can fit in a tri-fold brochure (and a bi-fold, and a single-page flyer… you get the picture).

At most, a tri-fold brochure can fit 350 words. On the low end, you’ll have about 200 words.

Why Only 350 Words?

Consider this: people who pick up brochures want to see photos, and they need the information to be “scannable” — just like it is on your website.

You’ll need headers, pictures, and text that’s large enough to read.

That means you really need hard-hitting copy. It needs to be clear, concise, and targeted toward your ideal audience so you get the most impact. Your graphic designer will help you with the layout once you have the right text; with a brochure, the layout and graphics are just as important as the copy is.

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How Many Words Can Fit in a Tri-Fold Brochure?
Article Name
How Many Words Can Fit in a Tri-Fold Brochure?
Description
If you're creating a tri-fold brochure for your business, how many words can you fit inside? The answer: it depends. Here's what you need to know.
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Unique Web Copy
By |2016-12-28T00:34:12+00:00September 29th, 2016|Blog, Brochures, Content Marketing, Copywriting, How-To, Marketing|Comments Off on How Many Words Can Fit in a Tri-Fold Brochure?

About the Author:

Angie Papple Johnston, author of the best-selling ASVAB For Dummies, ASVAB AFQT For Dummies, and 1,001 ASVAB AFQT Practice Questions For Dummies was formally trained as a journalist by the U.S. Army. She's now a copywriter and SEO expert who writes engaging and informative B2B and B2C sales copy, website content, press releases and more. Angie works with some of the biggest names in retail, law and real estate to create world-class, compelling content. You can view Angie Papple Johnston's portfolio, find out how much it costs to hire a freelance writer or find a blog post package that works for your company. Need a quote? Contact Angie today. Connect with Angie on Facebook, Twitter and LinkedIn.