How Many Words Can Fit in a Tri-Fold Brochure?
If you’re creating a brochure for your business, it needs to reflect the professionalism and high quality of service you provide.
That means you need to hire a writer who knows exactly how many words can fit in a tri-fold brochure (and a bi-fold, and a single-page flyer… you get the picture).
At most, a tri-fold brochure can fit 350 words. On the low end, you’ll have about 200 words.
Why Only 350 Words?
Consider this: people who pick up brochures want to see photos, and they need the information to be “scannable” — just like it is on your website.
You’ll need headers, pictures, and text that’s large enough to read.
That means you really need hard-hitting copy. It needs to be clear, concise, and targeted toward your ideal audience so you get the most impact. Your graphic designer will help you with the layout once you have the right text; with a brochure, the layout and graphics are just as important as the copy is.
Check out this tri-fold brochure I created for a law firm.