Keywords

SEO Experiment Update: I’m Still #1 in the SERPs (VIDEO)

Blog, Google, How-To, Keywords, SEO

A few months ago, I conducted a little SEO experiment to show my clients how amazing a long-tail keyword can be. The first update to the SEO experiment, just three days after I created a page titled “What Animal Eats Begonias,” showed that I was in the 6th spot of organic results on Google for that term.

Today, I’m in the top spot. (Seriously — Google the term and you can see it yourself.)

Why Long-Tail Keywords Matter

The term I used is a great example of a long-tail keyword. It’s descriptive, and the Googlebot understands it. The page is optimized for Hummingbird, Google’s core search algorithm that’s brilliantly designed with a whole question and user intent in mind.

It’s also used in all the right ways on the page I created, which helps it rank — and stay ranked — on Google. Even this piece, which links to the page (in the first paragraph), is serving to help that page keep its place on the top spot.

Check out the screencast that shows you why it works:

It’s the #1 organic result for that search term.

It gets all the clicks.

It brings a ton of traffic to my website, actually, and because it actually answers the question, it’s locked into that top spot.

Simple!

You can always hire someone who knows what she’s doing with SEO if you’re not comfortable doing it yourself, too.

How NOT to SEO Your Website Content

Blog, Blogging, Keywords, SEO, Website Content, Website Copy

How Not to SEO Your Website - Keyword Density is DeadIt seems like we hear a million things a day about SEO. Do this. Don’t do that. Add this componenent…

If you’re writing your own website copy, you have to keep up with all of the latest-and-greatest Google algorithm updates. If not, you risk dooming your website to the murky depths of the SERPs. You might never. show. up. again.

It’s not always that serious, but sometimes it is.

How NOT to SEO Your Website Content

Keyword density is dead. That’s it.

While SEO like in the picture above used to work, it doesn’t anymore. In fact, pulling crap like that will get Google to push your site to the bottom of the pile until you clean up your act. It doesn’t matter if you’re writing product descriptions or populating your blog with informative posts.

Don’t stuff keywords into your content.

You still need keywords, but they won’t be the bulk of what you’re saying. Instead, they’ll be the thread that holds your piece together. Don’t bold them, italicize them or make them obnoxiously red or anything else. Just weave them into your copy naturally.

Googlebot is Smarter than it Used to Be

Semantic search required a new algorithm, and the Googlebot got smarter before the search giant rolled it out. That’s why you don’t need to stuff your copy with keywords. In fact, Google’s quality requirements almost guarantee that if your copy is packed with keywords — so much so that it looks and sounds stupid — the Googlebot will ignore it.

If someone tells you that you need a certain keyword density, tell them that’s so early 2012. While it was a good practice a while back, search now is all about giving the people what they want — and it turns out that people just don’t want to read a bunch of keyword-stuffed junk that’s not at all helpful.

VIDEO: How to Research Competitors’ Keywords

Blog, Keywords

This quick screen-grab demo shows you how to research what keywords are associated with your competitors’ sites and how many people are searching for those keywords. This can be done with Google’s Keyword Planner tool, which is free and fairly easy to use.

You can use this to figure out what terms your own pages should be built around if you intend to beat your competitors in the SERPs.

This is designed to give you a general idea of what you need to do to climb the ranks, not to guarantee that you will top your competitors.

 

Now that you know how to research competitors’ keywords, what are you doing here?!