3 Reasons You Shouldn’t Blog
There are dozens of resources that say you should be blogging - but is it the right answer for your company? It might not be. 3 Reasons You Shouldn't Blog Blogging isn't for everyone. Further, it's not the right solution for every company. There are more than a few reasons that some companies absolutely should not blog, but here are three big ones: #1. Stale content sucks. Here's the thing about a [...]
The Digital Content Explosion
There are more than 14 trillion indexed pages on the Internet. Yep. You read that right -- 14 TRILLION. It's no wonder there's a digital content explosion happening now, and you need to be right in the center of the blast radius in order to take advantage of it. But are you? Does anyone even know that your site exists? If they do know it exists, are you using it to [...]
How NOT to SEO Your Website Content
It seems like we hear a million things a day about SEO. Do this. Don't do that. Add this componenent... If you're writing your own website copy, you have to keep up with all of the latest-and-greatest Google algorithm updates. If not, you risk dooming your website to the murky depths of the SERPs. You might never. show. up. again. It's not always that serious, but sometimes it is. How [...]
We’re Close to Losing the Internet. Seriously.
I know this is a little bit off-topic for Unique Web Copy, but we're all pretty close to being out of jobs. That is, if the Federal Communications Commission gets its way. FCC Chairman Tom Wheeler is moving forward with plans that will decimate the Internet as we know it, and that means small businesses like yours and mine are about to bite the dust because we can't pay to [...]
VIDEO: How to Research Competitors’ Keywords
This quick screen-grab demo shows you how to research what keywords are associated with your competitors' sites and how many people are searching for those keywords. This can be done with Google's Keyword Planner tool, which is free and fairly easy to use. You can use this to figure out what terms your own pages should be built around if you intend to beat your competitors in the SERPs. This [...]
3 Reasons You Need Unique Product Descriptions
If you're running an ecommerce site and you've copied and pasted the manufacturers' product descriptions, you're probably hurting your sales. It's not that the descriptions aren't accurate or that they're not good enough. It's that they already exist. Duplicate Content Sucks Why would Google (or any other search engine, for that matter) put your pages right in front of potential customers if you have the same product descriptions as the [...]
Freelancers. Who Needs ‘Em?
At Unique Web Copy, we work with a number of freelance writers. There are tons of benefits when you work with freelancers -- for business owners and for the writers -- but we have permanent staff, too. Working with freelance writers is great for Unique Web Copy because: Freelancers can work on their own schedules and from any location, which helps ensure that we're getting their best work. They're comfortable, [...]
Why Use Keywords?
There are a million rumors swirling around about SEO being dead. None of them are true. SEO is alive and kickin', and it still matters what you put on your page... including keywords. What Are Keywords? Every page on your site has a central theme, right? Keywords describe to search engines what that theme is. Long-tailed keywords are the same thing, but they're tailored for an even more specific audience. Here's [...]
FREE Blog Post Template
If you're not a blogger but your budget won't let you hire one, check out this free blog post template. Use it hand-in-hand with How to Blog Like a Pro, which details how you'll do your keyword research and delves more deeply into how to structure your posts. Enjoy! (And if this free blog post template doesn't do the trick, let me know. I'll be happy to see if we [...]
3 Things You MUST Tell Your Writer
If you're going to hire a freelance writer, you need to be ready to communicate--and communicate well--for the duration of your project. You need to start off on the right foot, too, and that includes remembering to bring up these five crucial points. "I have a deadline, and it is (fill in the blank)." A good copywriter will let you know if your deadline will pose a problem. Many of [...]
7 Hot Ideas for Press Releases
When you need your business to gain exposure -- and gain it fast -- a press release might be the way to go. The problem? You might not have anything "press release-worthy" to write about... or do you? Sure you do. You just need a few ideas for press releases to get you started. (And if you don't feel like writing one yourself, I know somebody who can help you.) [...]
How Long Should Blog Posts Be?
If you're running your own blog, especially if you're just starting out, you probably have a whole host of questions. After you get the basics of blogging, including how to research keywords and find out what your audience wants, you can start your own personal research and determine what your audience likes best. Fortunately, there are a few rules of thumb that can put you on the right track. How [...]
Writing Your Own Copy? 5 Things You Need to Know First
If you've decided to write your own website copy instead of hiring a copywriter (cough, cough), there are a handful of things you should know first. 5 Things You Need to Know Before Writing Your Own Website Copy When you're writing your own copy, remember: 1. Get to the point. You have a lot to say about your product, service or whatever else it is you're offering -- and that's [...]
What is a Long-Tail Keyword?
If you're working on your own website, chances are you're paying attention to keywords. But what do people mean when they talk about "long-tail keywords," and should you be paying attention to those, too? Long-Tail Keywords: Less Competitive, More Specific Long-tail keywords are generally less competitive than shorter ones; that's because they're not targeting an extremely broad audience. Here's the difference: Freelance copywriter vs. How to hire a freelance copywriter [...]
Boost Your Blog (Infographic)
Courtesy of: Canva
How to Add Meta Descriptions to Your WordPress Blog Posts (Video)
We all know that blogging is a fantastic way to draw more traffic to your website, but there's a key component that many people miss: adding meta descriptions. Your meta description is like the elevator pitch for your post (albeit the one-floor-up elevator pitch). Here's how to add meta descriptions to your WordPress blog posts (and a bit on why you need to do it).