How to Add a Custom Image to Your Facebook Posts
Facebook doesn't always pick the right photo when we're sharing our blog posts (unless we're using WordPress and we've chosen a "Featured Image"). Sometimes they choose something completely off-the-wall and you're stuck with it. Aren't you? Nope! You don't have to let Facebook choose which picture represents the blog post you're sharing. How to Add a Custom Image to Your Facebook Posts
How to Blog Like a Pro
Are you blogging? You need to be. If you don't want to hire someone to do it for you, you'll have to roll up your sleeves and start typing. Check out the infographic below and then keep scrolling -- I have some insider secrets that I'll share with you. (And hey, if the doing-it-on-your-own thing doesn't work out, give me a call. I'll be happy to take the reins.) [...]
Copy vs. Content: What Do You Need?
As a business owner, knowing the difference between copy and content is vital. Well, maybe not vital -- but it can help you decide exactly what you need (and where you need it) on your website. What is Website Copy? Website copy is a compilation of engaging text that motivates people to buy what you're selling. It includes a clear call-to-action so your readers know exactly what you want them [...]
Auto-Generated and Spun Content: Google Will Punch Your Site in the Face
It's no secret that Google is always updating their algorithms to provide a better end-user experience, and they're after crappy content like nobody's business. I know I've blocked sites that come up in search results because they're spammy and obviously machine-spun -- and Google's own Content Guidelines say that if you use "text generated using automated synonymizing or obfuscation techniques," you're a violator. What's Synonymizing? Back in the day (and [...]