How Long Should Blog Posts Be?

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How Long Should Blog Posts Be?

How long should a blog post beIf you’re running your own blog, especially if you’re just starting out, you probably have a whole host of questions. After you get the basics of blogging, including how to research keywords and find out what your audience wants, you can start your own personal research and determine what your audience likes best. Fortunately, there are a few rules of thumb that can put you on the right track.

How Long Should Blog Posts Be?

Generally, you don’t want to get too long-winded with your blog posts. Shoot for 400 words and give yourself 100 words of wiggle room in either direction. If you find that you have too little to say on a particular topic, that’s okay — short blog posts are okay every now and then. Too much, though, and you should probably write a series (and that’s good, too, because then you have even more fodder for your blog). Try breaking up long posts into two or more; your audience will appreciate the fact that you’re writing posts that are easy to take in, and they’ll come back to read the next installment, as well.

What’s Too Long for a Blog Post?

Search engines like long blog posts now and then, too. Here’s where I’d caution you: if every one of your posts is topping 700 or 800 words, you’re probably packing too much in at once. (See above about breaking them up into two or more installments.) You can pull it off once in a while, depending on how frequently you’re blogging.

And don’t forget: if you need help from a professional blogger, I’m here.

 

By |2014-05-25T21:02:06+00:00May 25th, 2014|Blog, Blogging|Comments Off on How Long Should Blog Posts Be?

About the Author:

Angie Papple Johnston, author of the best-selling ASVAB For Dummies, ASVAB AFQT For Dummies, and 1,001 ASVAB AFQT Practice Questions For Dummies was formally trained as a journalist by the U.S. Army. She's now a copywriter and SEO expert who writes engaging and informative B2B and B2C sales copy, website content, press releases and more. Angie works with some of the biggest names in retail, law and real estate to create world-class, compelling content. You can view Angie Papple Johnston's portfolio, find out how much it costs to hire a freelance writer or find a blog post package that works for your company. Need a quote? Contact Angie today. Connect with Angie on Facebook, Twitter and LinkedIn.