Angie Papple Johnston's Blog

Blog2021-02-23T03:36:04+00:00

UWC Won’t Write Without a Contract. Here’s Why.

By |September 22nd, 2015|Categories: Blog|

When you want Unique Web Copy to write for you, you're signing a contract. That's all there is to it. If you don't want to sign a contract, we're not the copywriting firm for you. Why Unique Web Copy Won't Work Without a Contract Here's the deal. A contract protects both parties - your company and mine. It shows you that my writers and I will complete the work you've [...]

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I Like to Watch a Little TV While I Work

By |September 5th, 2015|Categories: Blog, Cool Stuff, Funny|

  It's pretty exciting - we found this old Fisher-Price "Giant Screen Music Box TV" at the Arlington Civitan Flea Market this morning. We usually go to find antique books and militaria, but when I saw this, it was irresistible! I had one of these when I was a kid. The side says it was made in 1966, so mine was a lot younger than this one -- maybe 20 [...]

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Yoast SEO and Semantic Search with Google

By |August 21st, 2015|Categories: Blog, Blogging, Google, SEO, Website Content, Website Copy|

  When you're relying solely on one SEO tool, you might get the wrong idea about how "healthy" your pages are when it comes to SEO and Google. Yoast SEO is a fantastic tool, especially when you need a fast, easy way to add meta descriptions and meta titles. However, it doesn't tell you anything valuable when it comes to the SEO on your page - only that you've used [...]

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Tight Writing: Get Rid of “Flowery” Words

By |August 17th, 2015|Categories: Articles, Blog, Blogging, Editing, How-To, Press Releases, Product Descriptions, Web Writing Mistakes, Website Content, Website Copy|

When you're writing for the web, you have 3 to 5 seconds to grab a reader's attention. That's all you get - the time it takes for a reader to raise his or her coffee cup and take a sip. If you haven't captured your visitors' interest in that time, they'll click the back button to find someone who does. Even if you get past the 3-to-5-second mark, you still [...]

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Web Writing Mistake #1: The Introduction to What You Say

By |August 10th, 2015|Categories: Blog, How-To, Web Writing Mistakes, Website Content, Website Copy|

There's nothing wrong with writing your own website content because you're talented or you can't afford to hire a copywriter. You just have to go about it the right way. Web Writing Mistake #1: Introducing What You're ABOUT to Say Every pixel of space on your website is valuable, so you can't afford to waste it. You have between 3 and 5 seconds to capture a reader's interest. Beyond that, he [...]

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Who vs. Whom – What Should You Use?

By |August 5th, 2015|Categories: Blog, Funny, Grammar, How-To|

Who vs. Whom Here's a simple trick to help you remember when to use who and when to use whom. If the answer to your question could be "him," use whom. Remember that both end with the letter M. Otherwise, use who. Question: Who put the book in the library? Answer: He did. Question: To whom should I address this letter? Answer: Address it to him. Question: Who called me? [...]

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Unique Web Copy is Hiring!

By |July 31st, 2015|Categories: Blog|

  UPDATE: We have been able to hire the help we needed, but thank you so much for your interest. The way it looks, we'll be hiring again in a few months, and we encourage everyone to apply when we have a new position or two available.   If you're a freelance writer who can work with minimal supervision and can write under tight deadlines, we may want to work with you. [...]

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