Yoast SEO and Semantic Search with Google

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Yoast SEO and Semantic Search with Google

 

When you’re relying solely on one SEO tool, you might get the wrong idea about how “healthy” your pages are when it comes to SEO and Google.

Yoast SEO is a fantastic tool, especially when you need a fast, easy way to add meta descriptions and meta titles.

However, it doesn’t tell you anything valuable when it comes to the SEO on your page – only that you’ve used your target keyword at least once in every important area.

Yoast SEO and Semantic Search with Google

You’ll notice that Yoast SEO and semantic search with Google aren’t necessarily on the same page. Sure, Yoast can tell you that you’ve included your keyword — but you need to know that Google is smart, and so is their semantic search algorithm.

Watch the video. You’ll see that Yoast SEO is limited by exact match keywords. That means if the keyword you input isn’t an exact match to something in each category they look at, they will think that your SEO is not as good as it should be.

Yoast looks at whether your exact-match keyword is in your:

  • Article heading
  • Page title
  • Page URL
  • Content
  • Meta description

Here’s the Yoast evaluation of this post:

Yoast SEO and semantic search with Google - Unique Web Copy

How Hummingbird Changed the Way the Googlebot “Sees” Things

With Hummingbird, Google revamped the way search engines find and index website content. They now look at things in context rather than by counting the number of times you mention your keyword on a page.

So what does that mean to you?

You can use variations of your key terms and Google will still understand what your page is about.

Google isn’t going to have any trouble understanding what this page is about.

In fact, it’ll get ranked and indexed, and you’ll probably be able to find it whether you type an exact match to my “keyword” or not.

Why? Because of their super-smart algorithm that picks up on cues, synonyms and… well, semantics.

By |2015-08-21T16:45:14+00:00August 21st, 2015|Blog, Blogging, Google, SEO, Website Content, Website Copy|Comments Off on Yoast SEO and Semantic Search with Google

About the Author:

Angie Papple Johnston, author of the best-selling ASVAB For Dummies, ASVAB AFQT For Dummies, and 1,001 ASVAB AFQT Practice Questions For Dummies was formally trained as a journalist by the U.S. Army. She's now a copywriter and SEO expert who writes engaging and informative B2B and B2C sales copy, website content, press releases and more. Angie works with some of the biggest names in retail, law and real estate to create world-class, compelling content. You can view Angie Papple Johnston's portfolio, find out how much it costs to hire a freelance writer or find a blog post package that works for your company. Need a quote? Contact Angie today. Connect with Angie on Facebook, Twitter and LinkedIn.