This quick screen-grab demo shows you how to research what keywords are associated with your competitors’ sites and how many people are searching for those keywords. This can be done with Google’s Keyword Planner tool, which is free and fairly easy to use.
You can use this to figure out what terms your own pages should be built around if you intend to beat your competitors in the SERPs.
This is designed to give you a general idea of what you need to do to climb the ranks, not to guarantee that you will top your competitors.
