While your press releases do need quality content to succeed (there are three essential elements to a successful press release), don’t overlook the fact that you should hire a professional press release service if you want to maximize your exposure.
A service such as PRWeb, which I usually recommend to all my clients, can be an invaluable asset. It’s not cheap, though.
However, they can get a press release featured on major news distribution sites — and that’s how you get plenty of eyes-on.
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