Personal Trainer CopywriterClient Needs

This fitness instructor needed to increase the volume of his personal training business through search engine traffic. He also needed to clearly define his services in easy-to-understand terms and connect with people who were “on the fence” about working with a personal trainer.

Target Market

Affluent people interested in working with a personal trainer in a highly competitive location

Services Provided

Website copy
Search engine optimization


The copy’s friendly, conversational and encouraging tone helped grow the existing base of trainees at URise, resulting in increased profits and a steady stream of regular business.

“I liked how you broke down the content with subheading and bullet points etc., making it easy to read… Thank you.” – Enis Ellison

Personal Trainer Copywriter