I write six blog posts each month for divorce attorneys in Stockton, California, to help attract new clients and encourage people going through difficult times. The posts all include helpful advice, such as the 11 Best Divorce Books for Kids, 7 Tips for Coping With Divorce Stress, and Divorce Advice for Men: What Not to Do During Divorce.
I select each topic based on intensive keyword research using Moz and the Google Ads Keyword Planner tool to ensure that my clients are miles ahead of their competitors.
In many cases, I’ve been able to get my clients Google’s Featured Snippet (see below), which is tremendously helpful for click-through rates.