There’s no hard-and-fast rule about how often you should blog, but it’s a good idea to put new pages or posts on your site whenever it’s feasible (economically and time-wise). It’s a good idea because Google loves fresh content much more than it likes stale, old stuff that leaves your site looking worse than an old, abandoned house in the middle of nowhere.
But really, how often should you blog?
Blogging: It’s Not for Sissies
Okay, blogging isn’t really that difficult as long as you know:
- What to say
- How to say it
- How often to say it
- How many words to write
- How to write
- Whether you should allow comments
- Whether you should use keywords
- Where to buy or get royalty-free images to accompany your posts
- How much information you should give (and how much you should hold back)
There are a few other things you should know, too, but I won’t list them all here.
If you really want to know, feel free to get in touch with me.
How to Blog Successfully
If you want your blogging efforts to be successful, the key is to connect with your audience. What do they want to know? It’s information that only you have, and only you know it well enough to convey it in an easy-to-understand manner.
It’s not always about perfect grammar or flawless spelling (although those things do help). Mostly, it’s about how excited you are to share your knowledge on a topic.
I once read an 1,800-word blog post about spray painting a car. I don’t care about painting cars. Really, I don’t.
I’ll never paint my own car, but the way this guy was talking about avoiding all of the drips and injecting little bits of personal experience… I kept reading.
And it’s weird; it all stuck. I can tell you how to pull the dents out of a door with a hair dryer and some ice so you can get a great paint job.
Run-on sentences: check.
The wrong there, their and they’re: check.
Passion from a guy who knows what he’s doing and doesn’t mind sharing? CHECK.
That’s what it takes to make a great blog post.
But that still doesn’t answer the question: how often should you blog?
How Often Should You Blog?
Blog as often as you can. Once a week, minimum. Twice a week if you’re feeling spunky.
Your posts don’t have to be long, and they don’t have to be in-depth — but they do have to be centered on things your audience wants to read. Those are the questions your customers ask you, the decisions you watch them waver on, and the other things they’re interested in as well. (If you sell real estate, for example, your audience wants to know what to ask a builder, the best way to decorate a bathroom and how to choose the perfect paint colors.)
Committing yourself to a blog is kind-of big. It can be a time-suck, especially if you’re not very confident in your writing abilities or you don’t know all of your topics very well. You can always outsource your blog to a very talented copywriter… or you can try it out for yourself and see how it fits.
Image courtesy of the City of Park River