Does your firm need a copywriter?
But first, you need to know what a copywriter really does–you need to understand the copywriter job description.
The Copywriter’s Job Description
Copywriters are versatile. They can write all kinds of copy, content and text. A copywriter can handle printed materials, Internet copy and speeches.
If you’re writing a copywriter job description, you’re the only one who knows which talents you need most. Generally speaking, though, a copywriter’s primary responsibilities can include:
- Writing ad copy
- Writing copy and content in brochures
- Researching technical specs
- Figuring out which aspects of products are most appealing to consumers
- Developing new ideas and producing effective copy that reflects those ideas
- Writing persuasive, engaging copy for websites and blogs
- Partnering with art directors and account executives to develop the best results
- Performing SEO
- Revising and editing content written by others
- Working within tight deadlines
- Writing press releases to announce new products and services
You can ask your copywriter to perform a number of other services, as well, but anyone who calls himself or herself a copywriter should have at least these basic skills.
Freelance Copywriters vs. Employees
It’s up to you whether your firm chooses to work with a freelance copywriter or to hire someone outright.
Hiring a Freelancer
- Purchasing copywriting services from a freelancer can often be used as a tax deduction (this is not meant to be construed as tax advice; I’m a writer, not a tax expert)
- You don’t have to take taxes out of a freelancer’s pay–the freelancer is responsible for them
- You don’t have to pay for a freelancer’s insurance or contribute to his or her retirement plan
- You don’t have to sacrifice desk space in your office to a freelance copywriter
- Freelancers can work at odd hours or be located in different time zones from yours, so you may have to sacrifice instant communication in some cases
- Freelancers often work within networks to tackle massive projects
- Freelancers can usually work within your budget
- Sometimes hiring a freelancer is a gamble; unless you have read testimonials and reviews, as well as combed through a portfolio, you might be getting a copywriter of questionable talent
Hiring an Employee
- You always know where your copywriter is during work hours
- You must add your copywriter to the payroll
- You might be over-paying your copywriter when he or she has little work to do
Let’s Talk about Your Copywriting Needs
If you’ve read the copywriter’s job description and feel like your firm needs a copywriter, let me know. I’ll be happy to give you a complimentary consultation and figure out whether we’re a good fit for your needs.