Several months ago, I targeted a simple, low-traffic search term to test my ability to rank a page in the search engines using only content.
I wrote a piece called “What Animal Eats Begonias?” and it quickly jumped to the top spot in the search engine results pages, or SERPs. I checked again about a month later, and my page was still #1 in the SERPs.
probably the best SEO copywriter I know.
Branching Out in the SERPs Thanks to Hummingbird
Today, I discovered that thanks to Hummingbird, I’m even coming out on top for similar searches. If you query what eats begonias, you still get my page.
I really want to get into the “Featured Snippet” spot — that’s where you see SF Gate in the screenshot above — but to be fair, that site is more helpful to people who want an answer to the query.
Getting Into Google’s Featured Snippet
Where I do belong in the Featured Snippet is for queries such as how many words can fit in a tri-fold brochure. I’m in the second-place spot for that query, though, and I’m fine with that. That query links to a piece I wrote in September: “How Many Words Can Fit in a Tri-Fold Brochure?”
I keep linking to these pieces in subsequent posts, which also helps ensure they’re cemented in those top spots. (This is the first time I’ve linked back to the brochure page, though, so I’ll keep monitoring that page to watch for it to get into the featured snippet box.)
This is the Kind of SEO Copywriting I Provide for My Clients
Many of my clients ask me to write 10, 15, or even 20 blog posts per month.
First, I build a foundation for their blogs. I answer basic questions (and basic Google queries) with their posts. As the blog ages and the posts rack up, I continue to link back to those older posts — the ones that make up the foundation of the entire blog.
I look at it like it’s a pyramid. The strong, foundational posts are at the bottom, and I keep building up from there. (I’m definitely more artistic when it comes to words… so forgive my underwhelming visual.)
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