Maybe you’re not sure whether you need to hire a website content writing company.
Maybe you’d rather write your content yourself and see how it all pans out.
In many cases, that’s absolutely fine.
Really.
But if you’re not looking forward to conducting keyword research, coming up with something to say to your readers, and figuring out how to get visitors to buy your product or service, you’re probably better off hiring a website content writing company. You just have to be careful about which company you choose.[/threefourths][/section][section background_color=”#ffffff” title=”A Website Content Writing Company: What You’ll Get” text_color=”dark”]
Many people confuse website content and website copy, but that’s okay. (Just for the record, content is designed to inform; copy is designed to sell.)
You have to be careful about the website content writing company you work with, because:
- You might get someone who over-optimizes your content, which can result in a Google smackdown
- You could end up working with someone who confuses copy and content, which won’t do you any good
- You might get someone whose first language isn’t English, which can make your site look sloppy and unprofessional
The bottom line is that if you’re going to hire someone to write your website content, you should make sure you’re hiring someone who’s actually good at what they do.
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You need a writer you can trust with your website content. One who has a solid copywriting portfolio.
One who knows exactly what she’s doing.
You need Unique Web Copy.