If you want to sell a product or service, you need to distinguish yourself from the competition.
But that’s not always as easy as it sounds… and the competition can be extremely stiff.
So what are you supposed to do?
Dare to be Different
Here’s the thing: many websites have it all wrong. That’s because the copy is all about the company–it’s not about the consumer. How many times have you visited a law firm’s website, for example, with a homepage that’s all about the lawyers and their accomplishments?
The person with the problem doesn’t care about those things. The person with the problem cares that you understand their issue and that you can fix it.
Even your “About Us” page should be consumer-centric. Tell them you understand their problem and offer real solutions; if you can do that, you’re going to gain clients and customers.
Fortunately, that’s easy to fix. Through compelling website copy, unique product descriptions, and informational content that connects with readers, you’ll already be a step ahead of your competitors.
You have two options. You can write your copy yourself or you can hire a copywriter to do it for you.
Let’s Talk about Your Website
This is what I do for a living, and I’m really good at it. I’ll be happy to evaluate the SEO on your website and give you a complimentary consultation.
Just call me at 808-542-5975 or send me an email.[section background_color=”#ffffff” text_color=”dark”][testimonial autoplay=”9000″ pagination=”true” centered_text=”true” transition=”backSlide”] [quote image_url=”http://uniquewebcopy.wpengine.com/wp-content/uploads/2014/10/Shaw-Home-Builders.png” author=”Sonya Sparkman, REALTOR(R) Benchmark Realty LLC”]“Angie develops a great deal of content for the Bridgemore Village blog, and as the weeks have passed, we have watched it climb in the search engines. She sends screenshots of where we are, and we’re now beating our hottest competition. I highly recommend working with Angie – she will help your business get recognition and grow.”[/quote] [quote image_url=”http://uniquewebcopy.wpengine.com/wp-content/uploads/2014/05/Blogger-for-Criminal-Defense-Lawyer.png” author=”Matt Fakhoury, Chicago criminal defense lawyer”]“My firm has been working with Angie for almost a year, and she’s our go-to writer. She’s done extensive keyword research that’s been right on-target. I’d recommend her to any law firm who needs a little boost in the content department and a push on social media. She is reliable, professional, and very personable. Angie goes above and beyond the call of duty for her clients!” [/quote] [quote author=”LaDonna York, Founder, Homeless Nexus”]“Angie, we appreciate you! All the time over the last year that you have volunteered for our organization has been stupendous! Now to help us (a multiple organization collaboration) with the media related needs which are ultimately for the border children coming to North Texas is just so amazing! You are an inspiration to your peers, a true patriot, and an amazing writer! Your service to humanity is beautiful.”[/quote] [quote author=”Jason Yourofsky, Atlantis Mortgage”]“When we needed 33 landing pages and a serious overhaul on our existing website copy, our designer recommended Angie, and we are so glad she did. She handled loads of research and immediately created copy that really connects us with our customers, and her SEO skills are top-notch; we’re able to reach a broader audience and convert more traffic than we could before.”[/quote] [quote author=”Gabe Meranda, Gelman and Associates”]“Angie has been working with our Toronto law firm for nearly two years to develop content for our website and help with our SEO. No matter what topics I have given her, she has consistently met deadlines and delivered articles that are well researched, well written and highly engaging. I would (and have) recommended Angie to others without hesitation.”[/quote] [quote author=”Charra Bennett-Hammett, Real Estate Web Design at YourSiteNeedsMe.com”]I HIGHLY recommend using Angie for your website copy writing. Her prices are the most competitive and her work is excellent. Her SEO knowledge is extensive and she is always on top of the latest algorithm changes. I send all of my real estate & mortgage clients to her and she ALWAYS takes amazing care of them. She initially reviews and analyzes their websites and then sends them a custom proposal and in addition she gives them a detailed explanation of the SEO advantages that her new copy will provide. No one in the industry provides this level of service at the competitive prices she offers. A true class act![/quote] [quote author=”Vladimir Shvorin, Lead Copywriter, Exclusive Concepts”]“Extraordinarily talented and reliable, Angie stands out among other writers in a crowded industry chiefly for these two traits. She also has an unflinching willingness to see projects through to completion. Because of these skills, Angie can be trusted with any project, under any circumstances. I can vouch for the quality of her work with no caveats or reservations.”[/quote] [quote author=”Kungyet Tsun-Do”]“ We have worked with Angie on and off, every time we need a copywriter, for about six years. I have never been happier with a writer (and I have been working with writers for a very long time) because she never misses a beat. She always seems to be sunny and cheerful as well, which to me is the real clincher. I have recommended her to several colleagues who have also used her services and were very happy with the results. Highly recommend!” [/quote] [/testimonial][/section]