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Website CopyGood website copy makes a huge difference when you’re trying to connect with clients and customers.
Blog Services Keep Google and your readers happy with fresh, exciting (and sometimes viral) blog posts.
Press ReleasesAnnounce big news through attention-grabbing press releases that get your business noticed.
FAQ
Maybe you’re not sure whether you need to hire a copywriter. Check out our FAQ for fast answers.
Sonya Sparkman, REALTOR(R) Benchmark Realty LLC

“Angie develops a great deal of content for the Bridgemore Village blog, and as the weeks have passed, we have watched it climb in the search engines. She sends screenshots of where we are, and we’re now beating our hottest competition. I highly recommend working with Angie – she will help your business get recognition and grow.”

Sonya Sparkman, REALTOR(R) Benchmark Realty LLC
Matt Fakhoury, Chicago criminal defense lawyer

“My firm has been working with Angie for almost a year, and she’s our go-to writer. She’s done extensive keyword research that’s been right on-target. I’d recommend her to any law firm who needs a little boost in the content department and a push on social media. She is reliable, professional, and very personable. Angie goes above and beyond the call of duty for her clients!”

Matt Fakhoury, Chicago criminal defense lawyer

“Angie, we appreciate you! All the time over the last year that you have volunteered for our organization has been stupendous! Now to help us (a multiple organization collaboration) with the media related needs which are ultimately for the border children coming to North Texas is just so amazing! You are an inspiration to your peers, a true patriot, and an amazing writer! Your service to humanity is beautiful.”

LaDonna York, Founder, Homeless Nexus

“When we needed 33 landing pages and a serious overhaul on our existing website copy, our designer recommended Angie, and we are so glad she did. She handled loads of research and immediately created copy that really connects us with our customers, and her SEO skills are top-notch; we’re able to reach a broader audience and convert more traffic than we could before.”

Jason Yourofsky, Atlantis Mortgage

“Angie has been working with our Toronto law firm for nearly two years to develop content for our website and help with our SEO. No matter what topics I have given her, she has consistently met deadlines and delivered articles that are well researched, well written and highly engaging. I would (and have) recommended Angie to others without hesitation.”

Gabe Meranda, Gelman and Associates

I HIGHLY recommend using Angie for your website copy writing. Her prices are the most competitive and her work is excellent. Her SEO knowledge is extensive and she is always on top of the latest algorithm changes. I send all of my real estate & mortgage clients to her and she ALWAYS takes amazing care of them. She initially reviews and analyzes their websites and then sends them a custom proposal and in addition she gives them a detailed explanation of the SEO advantages that her new copy will provide. No one in the industry provides this level of service at the competitive prices she offers. A true class act!

Charra Bennett-Hammett, Real Estate Web Design at YourSiteNeedsMe.com

“Extraordinarily talented and reliable, Angie stands out among other writers in a crowded industry chiefly for these two traits. She also has an unflinching willingness to see projects through to completion. Because of these skills, Angie can be trusted with any project, under any circumstances. I can vouch for the quality of her work with no caveats or reservations.”

Vladimir Shvorin, Lead Copywriter, Exclusive Concepts

“ We have worked with Angie on and off, every time we need a copywriter, for about six years. I have never been happier with a writer (and I have been working with writers for a very long time) because she never misses a beat. She always seems to be sunny and cheerful as well, which to me is the real clincher. I have recommended her to several colleagues who have also used her services and were very happy with the results. Highly recommend!”

Kungyet Tsun-Do

Sneak Peeks into Copywriting

Blog, Realtors, Website Content, Website Copy

Quick, Basic SEO Principles You Need to Know if You’re a Realtor Writing Your Own Content

 

If you’re a Realtor(R) and you’re writing your own website copy, here’s what you need to know.

Long(er) Content Helps You Rank

Pages with long content (as long as it’s informative and not “fluff”) typically position better (rank higher) than short content, particularly when you want to rank for a long-tail keyword (such as “homes for sale in Double Oak, TX”). You need enough content for Google’s algorithm, which is called Hummingbird, to come into your page, extract important information, and file it away to index your page in the search engines.

The Information Realtors Need to Help Readers

Include everything readers would want to know if they’re thinking about moving to one of these areas.

  • How do I get there – on which expressway?
  • Where will my kids go to school?
  • Is there anything to do that doesn’t require me to drive to the nearby big city?
  • Are there great restaurants or shops?
  • Is there a local attraction that we’ll enjoy exploring?
  • Is there a dog park I can take my four-legged family members to?
  • Where will I get groceries, light bulbs and home improvement supplies?
  • Is there public transit?
  • Are there private schools?
  • What do the homes look like… are they all historic in the downtown area, but expensive estates on the outskirts of town?
  • Are the people friendly?
  • Where do they all work?
  • Is this a one-horse town?

A Call-to-Action is Extremely Important

You always need a call-to-action that says, “Hey, I gave you all this information, so I really do know everything about the area. Call me at XXX and I’ll make this whole process easier for you!”

Blog, Google, How-To, Keywords, SEO

SEO Experiment Update: I’m Still #1 in the SERPs (VIDEO)

A few months ago, I conducted a little SEO experiment to show my clients how amazing a long-tail keyword can be. The first update to the SEO experiment, just three days after I created a page titled “What Animal Eats Begonias,” showed that I was in the 6th spot of organic results on Google for that term.

Today, I’m in the top spot. (Seriously — Google the term and you can see it yourself.)

Why Long-Tail Keywords Matter

The term I used is a great example of a long-tail keyword. It’s descriptive, and the Googlebot understands it. The page is optimized for Hummingbird, Google’s core search algorithm that’s brilliantly designed with a whole question and user intent in mind.

It’s also used in all the right ways on the page I created, which helps it rank — and stay ranked — on Google. Even this piece, which links to the page (in the first paragraph), is serving to help that page keep its place on the top spot.

Check out the screencast that shows you why it works:

It’s the #1 organic result for that search term.

It gets all the clicks.

It brings a ton of traffic to my website, actually, and because it actually answers the question, it’s locked into that top spot.

Simple!

You can always hire someone who knows what she’s doing with SEO if you’re not comfortable doing it yourself, too.

No, Seriously: KNOW YOUR AUDIENCE!
Blog, Email, Grammar, How-To, Marketing

No, Seriously: KNOW YOUR AUDIENCE!

I’ve written before about why businesses need to know their customers and write for them accordingly.

It just surprises me — a lot — when they don’t.

I got this email this morning with the subject Affordable Blog Writing Offer!:

Hi
I hope you are doing well.

I would like to present one our Blog posting package to you for your website boost in Search Engines and Social Media both. It has been noticed that businesses that blog regularly receive 60% more visitors to their website and better Google caching, crawling and indexing in Google.

We have an expert team of content writing who writes effective blogs with 100% uniqueness and originality with Copyscape checked. If you want to increase traffic to your website with custom and informative blog posting then we have Great Christmas super affordable packages for you starting at US $70 only.

Here are the contents of our Starter Blog Posting Package:

  • No. of Blogs: 10
  • No. of Words per Blog: 300
  • Search Engine Optimized
  • Copyscape Passed Blogs
  • 100% Originality
  • Well Researched Content
  • 100% Copyright Ownership

Let me know if you are interested and I would happy to send you more details on this.

Thanks & Regards,

Aarti Sani
Online Marketing Consultant

What’s Wrong With This Marketing Email?

Aside from the obvious fact that writing is what I do for a living, and despite the fact that this is a completely unsolicited marketing email, here’s what’s wrong, in red:

Hi (who, me?)
I hope you are doing well.

I would like to present one our Blog posting package to you for your website boost in Search Engines and Social Media both. It has been noticed (“it has been noticed” — really? Who noticed it? If you want me to take you seriously, don’t use crappy passive voice; write something like “In a 2014 study [link that text to the study], search engine optimization experts discovered that businesses that blog regularly…”) that businesses that blog regularly receive 60% more visitors to their website and better Google caching, crawling and indexing in Google. See, even if your email was pertinent to me — even if I would buy blog posts for my own website — your abuse of capital letters and your failure to write in the active voice , as well as your inability to form a coherent, easy-to-read sentence, I wouldn’t buy from you… because you can’t write.

We have an expert team of content writing who writes (expert team of content writing? Do you mean team of content-writing experts?) effective blogs with 100% uniqueness and originality with Copyscape checked (you mean that you check using Copyscape? Also, you only have to use Copyscape if you’re dealing with bottom-of-the-barrel writers who may plagiarize… so no, thanks.). If you want to increase traffic to your website with custom and informative blog posting then we have Great Christmas (last I checked, it was September 20) super affordable (super-affordable) packages for you starting at US $70 only (starting at only $70, you mean.).

Here are the contents of our Starter Blog Posting Package:

  • No. of Blogs: 10 (Seriously? $7 per post? That price certainly reflects the quality you’ll deliver.)
  • No. of Words per Blog: 300 (Let me just say this: a blog is an entire entity. A blog post is one post. One more time: a blog is the entire collection of posts; a blog post is just one document that belongs ON a blog.)
  • Search Engine Optimized
  • Copyscape Passed Blogs (Copyscape-passed, and it’s blog posts.)
  • 100% Originality (Isn’t that what you’re saying when you say the posts can pass Copyscape? You’re being redundant.)
  • Well Researched Content (Well-researched. And yeah, right… for $7 per post? Haha.)
  • 100% Copyright Ownership (Naturally, when you pay for something, you own it.)

Let me know if you are interested and I would happy to send you more details on this.

Thanks & Regards, (I hate the ampersand in professional communication. It makes you seem so lazy.)

Aarti Sani
Online Marketing Consultant

I’m really tired of getting marketing emails. Maybe if any of the emails I got actually pertained to me, I’d be interested… but that’s not the worst of it.

The worst is that these marketing emails are completely ineffective. When you’re selling writing, your talent has to be obvious — and you have to target your emails properly. This mass email isn’t targeted at anyone in particular, and they’ve wasted a colossal amount of time putting it together.

I sure hope they didn’t waste $7 on it.

Don’t make yourself look stupid. If you’re marketing, research what you’re doing or hire someone who knows how to do it correctly.

why-every-business-needs-to-know-its-customers-content-marketing-for-realtors
Blog, Content Marketing, Marketing

Why EVERY Business Needs to Know its Customers

Like me, you’re in business – and if you’re smart (like me), you know that you need to know your audience.

Why would you waste time barking up the wrong tree?

Every Business Needs to Know its Customers

I got an email from someone who was way off the mark. I don’t know why he was way off the mark; chances are that he bought an email list or hired an idiot as his content marketer.

Naturally, I took out the links to his website – but here’s the text in blue (and my take on what’s wrong with it in red):

Hi, (Hi, who? Me? You don’t even have the time or tools to automatically personalize your marketing materials?)

Successful entrepreneurs are infinitely fascinating to me. (Why is this all about you? That’s not how you market.) I find that they’re all courageous risk-takers balanced by good business sense, and I love learning what makes them tick. For my website, [his website], I’m starting to explore areas of entrepreneurship that are often overlooked. (You, you, YOU! You lost me – when you intrude on my inbox with a sales pitch, and this isn’t my throwaway email that I use to sign up for junk, you should make it all about me right off the bat. That’s how you connect with your customers.)

Because many real estate agents work for real estate companies, we don’t often think of them as entrepreneurs. But they certainly are. Needing the same mix of business sense, sales skills, and penchant for risk-taking to be successful as every other entrepreneur. (Yes, real estate agents are great. They’re hard-working, smart, and connected – but why are you telling me this?)

I was hoping you might be open to being interviewed for a guest article. (I’ve been interviewed for articles before, which was great, but what do you want me to talk about?) My hope (Why are you using the word hope again? Sounds weird and forced.) is that you would answer the questions below for me, then I’ll do a write up on you and your career achievements for you to post on your website. (On my site?!) I would just ask that I be able to include a link to [his website] in the bio I include with my article. (AHA! You want a free backlink from a strong website. Not a chance, home skillet! What he’s proposing is actually a badly orchestrated dance with Google, who says it’s one form of a link scheme.)

Here are the questions. If you have the time, please send me your responses, and I’ll get started on the piece:

-Why did you decide to go into real estate? (Wait, wut?)

-What do you love about being a real estate agent in your area? (Hang on – I’m not a real estate agent.)

-What’s your proudest career moment as a real estate agent? (I had a real estate license in Michigan for a year. Know how many homes I sold? None. I’m not a Realtor(R)… I’m a writer.)

-In your opinion, what’s the biggest challenge real estate agents face and what do you do in your own career to overcome it? (Dude, I’m not a Realtor. I write for Realtors.)

Of course, if you have any questions, please let me know. Thank you! (No, I don’t have any questions. None, because your email clearly does not apply to me. But you’d know that, and you wouldn’t have sent it, if you knew your audience.)

All the best,

Dean

[His website]

[His address]

Phoenix, AZ 85041
[His email address]

Why would any self-respecting business owner let that escape with their name on it?

This is terrible marketing. TERRIBLE. Swing and a miss! Not a regular miss, either. Like a serious miss.

Do everyone a favor: know your audience or hire someone who does. If you don’t, you look stupid and waste your resources at the same time.

Blog

Hilarious “Hipster Classifieds”

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Call 808-542-5975 or email Angie@UniqueWebCopy.com for a complimentary consultation today.

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Matt Fakhoury, Chicago criminal defense attorney and Illinois expungement lawyer

“My firm has been working with Angie for almost a year, and she’s our go-to writer. She’s done extensive keyword research that’s been right on-target. I’d recommend her to any law firm who needs a little boost in the content department and a push on social media. She is reliable, professional, and very personable. Angie goes above and beyond the call of duty for her clients!”

Matt Fakhoury, Chicago criminal defense attorney and Illinois expungement lawyer
Sonya Sparkman, Realtor(R),Benchmark Realty, LLC

“Angie develops a great deal of content for the Bridgemore Village blog, and as the weeks have passed, we have watched it climb in the search engines. She sends screenshots of where we are, and we’re now beating our hottest competition. I highly recommend working with Angie – she will help your business get recognition and grow.”

Sonya Sparkman, Realtor(R),Benchmark Realty, LLC
Jason Yourofsky, Atlantis Mortgage

“When we needed 33 landing pages and a serious overhaul on our existing website copy, our designer recommended Angie, and we are so glad she did. She handled loads of research and immediately created copy that really connects us with our customers, and her SEO skills are top-notch; we’re able to reach a broader audience and convert more traffic than we could before.”

Jason Yourofsky, Atlantis Mortgage
Gabe Meranda, Gelman & Associates

“Angie has been working with our Toronto law firm for nearly two years to develop content for our website and help with our SEO. No matter what topics I have given her, she has consistently met deadlines and delivered articles that are well researched, well written and highly engaging. I would (and have) recommended Angie to others without hesitation.”

Gabe Meranda, Gelman & Associates

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