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Website CopyGood website copy makes a huge difference when you’re trying to connect with clients and customers.
Blog Posts Keep Google and your readers happy with fresh, exciting (and sometimes viral) blog posts.
Press ReleasesAnnounce big news through attention-grabbing press releases that get your business noticed.
Maybe you’re not sure whether you need to hire a copywriter. Check out our FAQ for fast answers.
Sonya Sparkman, REALTOR(R) Benchmark Realty LLC

“Angie develops a great deal of content for the Bridgemore Village blog, and as the weeks have passed, we have watched it climb in the search engines. She sends screenshots of where we are, and we’re now beating our hottest competition. I highly recommend working with Angie – she will help your business get recognition and grow.”

Sonya Sparkman, REALTOR(R) Benchmark Realty LLC
Matt Fakhoury, Chicago criminal defense lawyer

“My firm has been working with Angie for almost a year, and she’s our go-to writer. She’s done extensive keyword research that’s been right on-target. I’d recommend her to any law firm who needs a little boost in the content department and a push on social media. She is reliable, professional, and very personable. Angie goes above and beyond the call of duty for her clients!”

Matt Fakhoury, Chicago criminal defense lawyer

“Angie, we appreciate you! All the time over the last year that you have volunteered for our organization has been stupendous! Now to help us (a multiple organization collaboration) with the media related needs which are ultimately for the border children coming to North Texas is just so amazing! You are an inspiration to your peers, a true patriot, and an amazing writer! Your service to humanity is beautiful.”

LaDonna York, Founder, Homeless Nexus

“When we needed 33 landing pages and a serious overhaul on our existing website copy, our designer recommended Angie, and we are so glad she did. She handled loads of research and immediately created copy that really connects us with our customers, and her SEO skills are top-notch; we’re able to reach a broader audience and convert more traffic than we could before.”

Jason Yourofsky, Atlantis Mortgage

“Angie has been working with our Toronto law firm for nearly two years to develop content for our website and help with our SEO. No matter what topics I have given her, she has consistently met deadlines and delivered articles that are well researched, well written and highly engaging. I would (and have) recommended Angie to others without hesitation.”

Gabe Meranda, Gelman and Associates

I HIGHLY recommend using Angie for your website copy writing. Her prices are the most competitive and her work is excellent. Her SEO knowledge is extensive and she is always on top of the latest algorithm changes. I send all of my real estate & mortgage clients to her and she ALWAYS takes amazing care of them. She initially reviews and analyzes their websites and then sends them a custom proposal and in addition she gives them a detailed explanation of the SEO advantages that her new copy will provide. No one in the industry provides this level of service at the competitive prices she offers. A true class act!

Charra Bennett-Hammett, Real Estate Web Design at

“Extraordinarily talented and reliable, Angie stands out among other writers in a crowded industry chiefly for these two traits. She also has an unflinching willingness to see projects through to completion. Because of these skills, Angie can be trusted with any project, under any circumstances. I can vouch for the quality of her work with no caveats or reservations.”

Vladimir Shvorin, Lead Copywriter, Exclusive Concepts

“ We have worked with Angie on and off, every time we need a copywriter, for about six years. I have never been happier with a writer (and I have been working with writers for a very long time) because she never misses a beat. She always seems to be sunny and cheerful as well, which to me is the real clincher. I have recommended her to several colleagues who have also used her services and were very happy with the results. Highly recommend!”

Kungyet Tsun-Do

Sneak Peeks into Copywriting

How often should you blog?
Blog, Blogging, How-To

How Often Should You Blog?

There’s no hard-and-fast rule about how often you should blog, but it’s a good idea to put new pages or posts on your site whenever it’s feasible (economically and time-wise). It’s a good idea because Google loves fresh content much more than it likes stale, old stuff that leaves your site looking worse than an old, abandoned house in the middle of nowhere.

But really, how often should you blog?

Blogging: It’s Not for Sissies

Okay, blogging isn’t really that difficult as long as you know:

  • What to say
  • How to say it
  • How often to say it
  • How many words to write
  • How to write
  • Whether you should allow comments
  • Whether you should use keywords
  • Where to buy or get royalty-free images to accompany your posts
  • How much information you should give (and how much you should hold back)

There are a few other things you should know, too, but I won’t list them all here.

If you really want to know, feel free to get in touch with me.

How to Blog Successfully

If you want your blogging efforts to be successful, the key is to connect with your audience. What do they want to know? It’s information that only you have, and only you know it well enough to convey it in an easy-to-understand manner.

It’s not always about perfect grammar or flawless spelling (although those things do help). Mostly, it’s about how excited you are to share your knowledge on a topic.

How often do you need to blog for GoogleI once read an 1,800-word blog post about spray painting a car. I don’t care about painting cars. Really, I don’t. 

I’ll never paint my own car, but the way this guy was talking about avoiding all of the drips and injecting little bits of personal experience… I kept reading.

And it’s weird; it all stuck. I can tell you how to pull the dents out of a door with a hair dryer and some ice so you can get a great paint job.

Run-on sentences: check.

The wrong there, their and they’re: check.

Passion from a guy who knows what he’s doing and doesn’t mind sharing? CHECK.

That’s what it takes to make a great blog post.

But that still doesn’t answer the question: how often should you blog?


How Often Should You Blog?

Blog as often as you can. Once a week, minimum. Twice a week if you’re feeling spunky.

Your posts don’t have to be long, and they don’t have to be in-depth — but they do have to be centered on things your audience wants to read. Those are the questions your customers ask you, the decisions you watch them waver on, and the other things they’re interested in as well. (If you sell real estate, for example, your audience wants to know what to ask a builder, the best way to decorate a bathroom and how to choose the perfect paint colors.)

Committing yourself to a blog is kind-of big. It can be a time-suck, especially if you’re not very confident in your writing abilities or you don’t know all of your topics very well. You can always outsource your blog to a very talented copywriter… or you can try it out for yourself and see how it fits.

Image courtesy of the City of Park River

nondiscriminatory indiana businesses

NON-DISCRIMINATORY Indiana Businesses: Unique Web Copy Supports You

If you are a non-discriminating Indiana business owner, Unique Web Copy supports you. In fact, we support you so much that we’re offering a fantastic deal on website copy, blog posts and all other business writing services to businesses that understand everyone in this country deserves the same service.

If that sounds like your Indiana business, let’s get in touch.

Unique Web Copy does not write anything that could be inflammatory, promote hate or encourage illegal discrimination under the laws of the District of Columbia, California, Colorado, Connecticut, Hawaii, Illinois, Iowa, Maine, Maryland, Massachusetts, Minnesota, Nevada, New Hampshire, New Jersey, New Mexico, New York, Oregon, Rhode Island, Vermont, Washington, and Wisconsin.



Writing Your Own Content
Blog, Editing, How-To, Website Content, Website Copy

Writing Your Own Content? Have a Friend Look at It.

It’s not uncommon for business owners to write their own website content. Of course, I don’t want them to (for obvious reasons) — but sometimes hiring a copywriter just isn’t in the budget.

That’s okay. We all had to start somewhere.

But don’t overlook this one very important piece of advice:

If you are writing your own content, get someone else to look at it before you publish it.

Maybe you wrote “the the” or made a glaring grammatical error. Perhaps you used the wrong your or you’re. Maybe you didn’t make any technical mistakes at all, but the sentences just don’t flow.

If you don’t write website copy for a living, you can’t afford not to have a friend look over what you’ve created. Even professional writers use editors (I do, and she’s amazing) because it never, never hurts to have a fresh pair of eyes scanning your work for problems that everyday readers might have.

Should you use free articles on your website?
Articles, Blog, Blogging, Google, SEO

Should You Use Free Articles on Your Website?

There are a lot of tempting deals out there, and using free articles is one of them. If your business doesn’t have the budget to build out your website content, but you know you need pages (you do!), it might seem like a good idea to populate your site with freebies.

Let me put it bluntly: you’d be better off putting nothing at all on your website.

You’d be better off writing it yourself (even if you’re a terrible writer).

Here’s why.

Free Articles for Your Website Have Hidden Costs

Things that are published on the Internet are time- and date-stamped. Google’s bots are more intelligent than ever, so when they find two pieces of content that are identical, which one do you think they’re going to offer to searchers?

The one that’s been online longer.

That means you went to the trouble of populating your site with all these preexisting articles for nothing.

But it gets worse.

When the Googlebot figures out that you have identical content, they might even penalize your website. They do that by knocking the entire site (not just the copied pages) out of search engine results pages entirely.

Then nobody will find you.

The Best Alternative to Free Website Articles

Because you do need original content to survive online, start scratching out some ideas. You can write your copy yourself if you don’t have the budget to hire a writer.

Run it through the spellchecker and use something like Grammarly to make sure you’re not butchering it completely if you’re not a particularly talented wordsmith.

Just please, please, please… for your site’s sake, don’t use free articles on your website.



How to Add, Change and Remove Due Dates on Trello Cards

Adding Due Dates on Trello Cards

1. Open the card

2. Click “Due Date”

3. Choose your due date

4. Click “Save

Changing Due Dates on Trello Cards

1. Open the card

2. Click “Due Date”

3. Select another due date by clicking on it

4. Click “Save”

Removing Due Dates on Trello Cards

1. Open the card

2. Click “Due Date”

3. Click “Remove” in the lower right corner of the pop-up


Trello Shortcuts: How to Add a Due Date and Labels to Trello Cards (VIDEO)

Trello Shortcuts: How to Add a Due Date and Labels to Trello Cards

Due dates:

Hover your mouse over the card you want to edit.

Press “D” on your keyboard. The “Due Date” calendar will pop up.

Click your due date and click “Save.”


Hover your mouse over the card you want to edit.

Press “L” on your keyboard. Your labels will pop up.

Select your label and exit the pop-up by clicking the “X” in the top right corner.


How to Add and Remove Attachments to Cards on Trello

How to Add and Remove Attachments to Cards on Trello

1. Open the card
2. Click “Attachments”
3. Select the drive where your documents are stored
4.Click your document in the drive
5. Click “Open”

Another Way to Add Attachments to Cards on Trello

1. Open the card
2. Open your “File Explorer” folder
3. Select the file from the appropriate folder
4. Left-click and hold the file
5. Drag the file to the Trello card
6. Drop

How to Remove an Attachment from a Trello Card

Open the card. When you see the file on your card, click “Remove.”

Discover the Unique Web Copy difference today.

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Free consultation

Call 808-542-5975 or email for a complimentary consultation today.

Connect on LinkedIn

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The Unique Web Copy Team

Angie Papple Johnston

Angie Papple Johnston

Copywriter extraordinaire



Administration and research

Blog Posts for Lawyers

Blog Posts for Lawyers

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