Discover what unique web copy can do for you
Maybe you’re not sure whether you need to hire a copywriter. Check out our FAQ for fast answers.
The Unique Web Copy Portfolio
“Angie develops a great deal of content for the Bridgemore Village blog, and as the weeks have passed, we have watched it climb in the search engines. She sends screenshots of where we are, and we’re now beating our hottest competition. I highly recommend working with Angie – she will help your business get recognition and grow.”
“My firm has been working with Angie for almost a year, and she’s our go-to writer. She’s done extensive keyword research that’s been right on-target. I’d recommend her to any law firm who needs a little boost in the content department and a push on social media. She is reliable, professional, and very personable. Angie goes above and beyond the call of duty for her clients!”
“Angie, we appreciate you! All the time over the last year that you have volunteered for our organization has been stupendous! Now to help us (a multiple organization collaboration) with the media related needs which are ultimately for the border children coming to North Texas is just so amazing! You are an inspiration to your peers, a true patriot, and an amazing writer! Your service to humanity is beautiful.”
“When we needed 33 landing pages and a serious overhaul on our existing website copy, our designer recommended Angie, and we are so glad she did. She handled loads of research and immediately created copy that really connects us with our customers, and her SEO skills are top-notch; we’re able to reach a broader audience and convert more traffic than we could before.”
“Angie has been working with our Toronto law firm for nearly two years to develop content for our website and help with our SEO. No matter what topics I have given her, she has consistently met deadlines and delivered articles that are well researched, well written and highly engaging. I would (and have) recommended Angie to others without hesitation.”
I HIGHLY recommend using Angie for your website copy writing. Her prices are the most competitive and her work is excellent. Her SEO knowledge is extensive and she is always on top of the latest algorithm changes. I send all of my real estate & mortgage clients to her and she ALWAYS takes amazing care of them. She initially reviews and analyzes their websites and then sends them a custom proposal and in addition she gives them a detailed explanation of the SEO advantages that her new copy will provide. No one in the industry provides this level of service at the competitive prices she offers. A true class act!
“Extraordinarily talented and reliable, Angie stands out among other writers in a crowded industry chiefly for these two traits. She also has an unflinching willingness to see projects through to completion. Because of these skills, Angie can be trusted with any project, under any circumstances. I can vouch for the quality of her work with no caveats or reservations.”
“ We have worked with Angie on and off, every time we need a copywriter, for about six years. I have never been happier with a writer (and I have been working with writers for a very long time) because she never misses a beat. She always seems to be sunny and cheerful as well, which to me is the real clincher. I have recommended her to several colleagues who have also used her services and were very happy with the results. Highly recommend!”
Sneak Peeks into Copywriting
How to Move Cards on Trello
Using Trello as project management software is easy, and it’s ideal for running multiple regular projects at one time.
If you use Trello, you’ll work with cards. Moving cards from one list to another is simple, as shown in the video.
(There’s no sound; don’t worry. You’re not doing anything wrong!)
If you want people to join your mailing list, follow your blog or otherwise give you their valuable time, an eBook might be the way to go.
Aside from the obvious email snag, you’re going to do something really awesome with your eBook: you’re going to set your company apart from the rest by providing a real, tangible gift that establishes you as the subject-matter expert in your field.
Really, you do need an eBook.
But where do you start?
The eBook Outline: Good or Bad?
When you’re writing your website copy or product descriptions, outlines aren’t always helpful. However, they’re essential in an eBook. That’s because you need the ideas to flow into each other. Think of the differences between the first Hunger Games book and the third (the third was terribly disjointed!) and you’ll understand why an outline is important. If you can, use snappy headlines for each of your subjects; they’ll translate directly into the miniature chapters that will make your book easier to read.
The ideal outline for an eBook on preparing a bathroom for a professional remodeling project, for example, would look something like this:
- Forget the Cleaning Supplies; Ditch the Junk
- Stashing Your Shower Goods in Temporary Storage
- Pre-Installation Cleaning: Everything You Need to Know
- The Big Day
- Post-Installation Cleaning
- Maintenance Tips from the Pros
There’s no mandatory length for an eBook, but make sure it’s short enough to keep their attention and long enough to establish yourself as the subject-matter expert.
Filling in the Blanks in Your eBook
Once you have your outline, it’s a piece of cake. You’re simply dipping your readers in your vast ocean of knowledge.
Introduce your book with a personal note. Touch on the topics you’re covering and close your introduction by creating a sense of solidarity with your readers, such as “We’re in this together.” From there, fill in the blanks. There aren’t any hard-and-fast rules for eBook writing; just write it as if you’re talking to someone who’s grilling you on what you know.
Your Call-to-Action: Sell It!
At the end of your eBook, it’s usually a good idea to use a soft call-to-action. Not a hard sell, but something to gently remind your readers where they got the eBook and guide them to call you for more information (or to get them to hire you on the spot, which is always better).
If you’re not up for it, I am! Let me know.
That’s easier said than done, though.
Here’s a springboard to get you started: use one, two or more of these fantastic words to create something that’s snappy and engaging.
Readers want to feel like you’re talking directly to them, and there’s no better way to do that than… um, to do that.
Nobody wants crappy, recycled ideas. They want you to WOW them with something new, and using the word surprising is a great way to draw them in.
We all know that web readers want information now, so make sure they can have yours instantly. No waiting involved.
Everybody wants to be let in on exclusive information, and telling secrets is one way to push your posts to an insane level of popularity.
Who doesn’t want life to be easier? Tools have been making that happen since the dawn of time, and everybody knows it.
Or 5. Or 7. Readers want to know how much you’re going to help them, so numbered lists are incredibly popular.
If we were all professionals in every field, we wouldn’t need to read up on things. Right? Giving people inside access, which you can do by alluding to pros or by saying that what you have is exclusive, is a phenomenal way to get them to read what you have to say.
Did my headline work on you?
Case closed. Now go write some awesome headlines (or hire the world’s greatest copywriter to do it for you).
It might not be.
3 Reasons You Shouldn’t Blog
Blogging isn’t for everyone. Further, it’s not the right solution for every company. There are more than a few reasons that some companies absolutely should not blog, but here are three big ones:
#1. Stale content sucks.
Here’s the thing about a blog. You have to keep it fresh; you have to keep it moving. You don’t have to post every day, but you should post every week (and more often if you can). If you can’t do that, then you shouldn’t be blogging. Nobody wants to click “Blog” on your website and see that the last thing you posted was 17 months ago. You’ll look stale. You’ll look like you don’t care. You’ll look like you aren’t even taking care of your own stuff, so why should anyone expect you to handle what they want from you?
#2. You don’t “get” it.
If you don’t understand the mechanics of it or why it works for some people, you shouldn’t blog. Your posts need to look good, yes; we all know that. They also need to have substance, though — and if you’re not sharing something that’s valuable to your readers, or to someone (anyone!), you’re going to look stupid. Aside from that, though, your blog posts need to have:
- The right keywords so that you’re bringing in search engine traffic.
- The right tone so that you’re engaging your target audience.
- The right attitude so that you’re showing readers your expertise, not telling them how awesome you are while trying to sell them something.
The best blog posts don’t look like a sales pitch. They look like they were written by someone who cares about customers and clients; by someone who wants them to succeed.
#3. You couldn’t write if your life depended on it.
Look, blog posts don’t have to be perfect. They really don’t. I’m sure you’ve read things that were written quickly and off-the-cuff, but they still shared valuable information — and those posts are still great. However, if you truly, seriously, honestly cannot write, save yourself the trouble. (You’re probably better at it than you think you are, though. Don’t be too hard on yourself.)
Yep. You read that right — 14 TRILLION.
It’s no wonder there’s a digital content explosion happening now, and you need to be right in the center of the blast radius in order to take advantage of it.
But are you?
Does anyone even know that your site exists?
If they do know it exists, are you using it to your advantage by showing them you’re the one?
The Digital Content Explosion
When you give consumers something cool to read, watch or play online, they love it. It doesn’t cost them a dime, but they’re getting something out of it.
They are getting something out of it, right?
If you’re populating your website with valuable content, they are. They won’t stick around if you’re not; they’ll move on faster than you can say “lost profits” to find someone who’s giving them what they want.
Getting People to Stick Around
The key to successful content (and a successful ride on the fallout of this digital content explosion) is to engage them. Teach them. Show them that you can connect with their problems and actually solve them.
If your website copy, blog posts and other types of digital content are doing that, you’re going to make more money. And when you make more money, you can buy more product. When you buy more product, you can sell more product.
You get where I’m going with that.
Here’s the bottom line: you can’t afford to miss this boat. Make sure you’re giving your customers–the people who find your website among the other 14 trillion sites online–something that shows them you’re the one.
If you’re writing your own website copy, you have to keep up with all of the latest-and-greatest Google algorithm updates. If not, you risk dooming your website to the murky depths of the SERPs. You might never. show. up. again.
It’s not always that serious, but sometimes it is.
How NOT to SEO Your Website Content
Keyword density is dead. That’s it.
While SEO like in the picture above used to work, it doesn’t anymore. In fact, pulling crap like that will get Google to push your site to the bottom of the pile until you clean up your act. It doesn’t matter if you’re writing product descriptions or populating your blog with informative posts.
Don’t stuff keywords into your content.
You still need keywords, but they won’t be the bulk of what you’re saying. Instead, they’ll be the thread that holds your piece together. Don’t bold them, italicize them or make them obnoxiously red or anything else. Just weave them into your copy naturally.
Googlebot is Smarter than it Used to Be
Semantic search required a new algorithm, and the Googlebot got smarter before the search giant rolled it out. That’s why you don’t need to stuff your copy with keywords. In fact, Google’s quality requirements almost guarantee that if your copy is packed with keywords — so much so that it looks and sounds stupid — the Googlebot will ignore it.
If someone tells you that you need a certain keyword density, tell them that’s so early 2012. While it was a good practice a while back, search now is all about giving the people what they want — and it turns out that people just don’t want to read a bunch of keyword-stuffed junk that’s not at all helpful.
Discover the Unique Web Copy difference today.Contact Us
Let's get in touch
The Unique Web Copy Team