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Effective SEO copywriting makes a huge difference.

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You deserve to stand out.

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Discover what unique web copy can do for you

Website CopyGood website copy makes a huge difference when you’re trying to connect with clients and customers.
Blog Posts Keep Google and your readers happy with fresh, exciting (and sometimes viral) blog posts.
Press ReleasesAnnounce big news through attention-grabbing press releases that get your business noticed.
Maybe you’re not sure whether you need to hire a copywriter. Check out our FAQ for fast answers.
Sonya Sparkman, REALTOR(R) Benchmark Realty LLC

“Angie develops a great deal of content for the Bridgemore Village blog, and as the weeks have passed, we have watched it climb in the search engines. She sends screenshots of where we are, and we’re now beating our hottest competition. I highly recommend working with Angie – she will help your business get recognition and grow.”

Sonya Sparkman, REALTOR(R) Benchmark Realty LLC
Matt Fakhoury, Chicago criminal defense lawyer

“My firm has been working with Angie for almost a year, and she’s our go-to writer. She’s done extensive keyword research that’s been right on-target. I’d recommend her to any law firm who needs a little boost in the content department and a push on social media. She is reliable, professional, and very personable. Angie goes above and beyond the call of duty for her clients!”

Matt Fakhoury, Chicago criminal defense lawyer

“Angie, we appreciate you! All the time over the last year that you have volunteered for our organization has been stupendous! Now to help us (a multiple organization collaboration) with the media related needs which are ultimately for the border children coming to North Texas is just so amazing! You are an inspiration to your peers, a true patriot, and an amazing writer! Your service to humanity is beautiful.”

LaDonna York, Founder, Homeless Nexus

“When we needed 33 landing pages and a serious overhaul on our existing website copy, our designer recommended Angie, and we are so glad she did. She handled loads of research and immediately created copy that really connects us with our customers, and her SEO skills are top-notch; we’re able to reach a broader audience and convert more traffic than we could before.”

Jason Yourofsky, Atlantis Mortgage

“Angie has been working with our Toronto law firm for nearly two years to develop content for our website and help with our SEO. No matter what topics I have given her, she has consistently met deadlines and delivered articles that are well researched, well written and highly engaging. I would (and have) recommended Angie to others without hesitation.”

Gabe Meranda, Gelman and Associates

I HIGHLY recommend using Angie for your website copy writing. Her prices are the most competitive and her work is excellent. Her SEO knowledge is extensive and she is always on top of the latest algorithm changes. I send all of my real estate & mortgage clients to her and she ALWAYS takes amazing care of them. She initially reviews and analyzes their websites and then sends them a custom proposal and in addition she gives them a detailed explanation of the SEO advantages that her new copy will provide. No one in the industry provides this level of service at the competitive prices she offers. A true class act!

Charra Bennett-Hammett, Real Estate Web Design at

“Extraordinarily talented and reliable, Angie stands out among other writers in a crowded industry chiefly for these two traits. She also has an unflinching willingness to see projects through to completion. Because of these skills, Angie can be trusted with any project, under any circumstances. I can vouch for the quality of her work with no caveats or reservations.”

Vladimir Shvorin, Lead Copywriter, Exclusive Concepts

“ We have worked with Angie on and off, every time we need a copywriter, for about six years. I have never been happier with a writer (and I have been working with writers for a very long time) because she never misses a beat. She always seems to be sunny and cheerful as well, which to me is the real clincher. I have recommended her to several colleagues who have also used her services and were very happy with the results. Highly recommend!”

Kungyet Tsun-Do

Sneak Peeks into Copywriting

Blog, How-To

Video: How to Move Cards on Trello

How to Move Cards on Trello

Using Trello as project management software is easy, and it’s ideal for running multiple regular projects at one time.

If you use Trello, you’ll work with cards. Moving cards from one list to another is simple, as shown in the video.

(There’s no sound; don’t worry. You’re not doing anything wrong!)

eBooks, How-To

Why You Need an eBook (And How to Write One)

Surviving the Emotions of Divorce - Ebook by Angie Papple Johnston
Surviving the Emotions of Divorce

If you want people to join your mailing list, follow your blog or otherwise give you their valuable time, an eBook might be the way to go.

Aside from the obvious email snag, you’re going to do something really awesome with your eBook: you’re going to set your company apart from the rest by providing a real, tangible gift that establishes you as the subject-matter expert in your field.

Really, you do need an eBook.

But where do you start?

The eBook Outline: Good or Bad?

When you’re writing your website copy or product descriptions, outlines aren’t always helpful. However, they’re essential in an eBook. That’s because you need the ideas to flow into each other. Think of the differences between the first Hunger Games book and the third (the third was terribly disjointed!) and you’ll understand why an outline is important. If you can, use snappy headlines for each of your subjects; they’ll translate directly into the miniature chapters that will make your book easier to read.

The ideal outline for an eBook on preparing a bathroom for a professional remodeling project, for example, would look something like this:

  1. Introduction
  2. Forget the Cleaning Supplies; Ditch the Junk
  3. Stashing Your Shower Goods in Temporary Storage
  4. Pre-Installation Cleaning: Everything You Need to Know
  5. The Big Day
  6. Post-Installation Cleaning
  7. Maintenance Tips from the Pros
  8. Call-to-Action

There’s no mandatory length for an eBook, but make sure it’s short enough to keep their attention and long enough to establish yourself as the subject-matter expert.

Filling in the Blanks in Your eBook

Once you have your outline, it’s a piece of cake. You’re simply dipping your readers in your vast ocean of knowledge.

Introduce your book with a personal note. Touch on the topics you’re covering and close your introduction by creating a sense of solidarity with your readers, such as “We’re in this together.” From there, fill in the blanks. There aren’t any hard-and-fast rules for eBook writing; just write it as if you’re talking to someone who’s grilling you on what you know.

Your Call-to-Action: Sell It!

At the end of your eBook, it’s usually a good idea to use a soft call-to-action. Not a hard sell, but something to gently remind your readers where they got the eBook and guide them to call you for more information (or to get them to hire you on the spot, which is always better).

If you’re not up for it, I am! Let me know.


Blog, Blogging, How-To, Titles

7 Surprising Ways You Can Create Awesome Headlines Instantly: Secret Tools Exclusively for Pros

7 Ways You Can Create Surprisingly Amazing Headlines - Angie Papple Johnston Copywriter for HireIf you’re blogging–and you should be–the only way to get people interested in your posts is to start with an awesome headline.

That’s easier said than done, though.

Here’s a springboard to get you started: use one, two or more of these fantastic words to create something that’s snappy and engaging.

1. You

Readers want to feel like you’re talking directly to them, and there’s no better way to do that than… um, to do that.

2. Surprising

Nobody wants crappy, recycled ideas. They want you to WOW them with something new, and using the word surprising is a great way to draw them in.

3. Instant

We all know that web readers want information now, so make sure they can have yours instantly. No waiting involved.

4. Secret

Everybody wants to be let in on exclusive information, and telling secrets is one way to push your posts to an insane level of popularity.

5. Tools

Who doesn’t want life to be easier? Tools have been making that happen since the dawn of time, and everybody knows it.

6. 10

Or 5. Or 7. Readers want to know how much you’re going to help them, so numbered lists are incredibly popular.

7. Pros

If we were all professionals in every field, we wouldn’t need to read up on things. Right? Giving people inside access, which you can do by alluding to pros or by saying that what you have is exclusive, is a phenomenal way to get them to read what you have to say.

Did my headline work on you?

Case closed. Now go write some awesome headlines (or hire the world’s greatest copywriter to do it for you).

Why Aren't We Ranking?
Blog, Keywords, SEO, Website Content, Website Copy

Why Aren’t We Ranking?

Not sure why you’re not ranking in the SERPs?

Maybe you’re not keeping up on the latest best-practices.


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Blog, Blogging

3 Reasons You Shouldn’t Blog

There are dozens of resources that say you should be blogging – but is it the right answer for your company?

It might not be.

3 Reasons You Shouldn’t Blog

Blogging isn’t for everyone. Further, it’s not the right solution for every company. There are more than a few reasons that some companies absolutely should not blog, but here are three big ones:

#1. Stale content sucks.

Here’s the thing about a blog. You have to keep it fresh; you have to keep it moving. You don’t have to post every day, but you should post every week (and more often if you can). If you can’t do that, then you shouldn’t be blogging. Nobody wants to click “Blog” on your website and see that the last thing you posted was 17 months ago. You’ll look stale. You’ll look like you don’t care. You’ll look like you aren’t even taking care of your own stuff, so why should anyone expect you to handle what they want from you?

#2. You don’t “get” it.

If you don’t understand the mechanics of it or why it works for some people, you shouldn’t blog. Your posts need to look good, yes; we all know that. They also need to have substance, though — and if you’re not sharing something that’s valuable to your readers, or to someone (anyone!), you’re going to look stupid. Aside from that, though, your blog posts need to have:

The best blog posts don’t look like a sales pitch. They look like they were written by someone who cares about customers and clients; by someone who wants them to succeed.

#3. You couldn’t write if your life depended on it.

Look, blog posts don’t have to be perfect. They really don’t. I’m sure you’ve read things that were written quickly and off-the-cuff, but they still shared valuable information — and those posts are still great. However, if you truly, seriously, honestly cannot write, save yourself the trouble. (You’re probably better at it than you think you are, though. Don’t be too hard on yourself.)

Blogging, Website Content, Website Copy

The Digital Content Explosion

Let DC digital content copywriter Angie Papple Johnston craft the compelling text you need to get noticed on the Internet.There are more than 14 trillion indexed pages on the Internet.

Yep. You read that right — 14 TRILLION.

It’s no wonder there’s a digital content explosion happening now, and you need to be right in the center of the blast radius in order to take advantage of it.

But are you?

Does anyone even know that your site exists?

If they do know it exists, are you using it to your advantage by showing them you’re the one?

The Digital Content Explosion

When you give consumers something cool to read, watch or play online, they love it. It doesn’t cost them a dime, but they’re getting something out of it.

They are getting something out of it, right?

If you’re populating your website with valuable content, they are. They won’t stick around if you’re not; they’ll move on faster than you can say “lost profits” to find someone who’s giving them what they want.

Getting People to Stick Around

The key to successful content (and a successful ride on the fallout of this digital content explosion) is to engage them. Teach them. Show them that you can connect with their problems and actually solve them.

If your website copy, blog posts and other types of digital content are doing that, you’re going to make more money. And when you make more money, you can buy more product. When you buy more product, you can sell more product.

You get where I’m going with that.

Here’s the bottom line: you can’t afford to miss this boat. Make sure you’re giving your customers–the people who find your website among the other 14 trillion sites online–something that shows them you’re the one.

Discover the Unique Web Copy difference today.

Contact Us

Let's get in touch

Free consultation

Call 808-542-5975 or email for a complimentary consultation today.

Connect on LinkedIn

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Tweet with me

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The Unique Web Copy Team

Angie Papple Johnston

Angie Papple Johnston

Copywriter extraordinaire



Administration and research

Blog Posts for Lawyers

Blog Posts for Lawyers

A branch of Unique Web Copy