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Website CopyGood website copy makes a huge difference when you’re trying to connect with clients and customers.
Blog Posts Keep Google and your readers happy with fresh, exciting (and sometimes viral) blog posts.
Press ReleasesAnnounce big news through attention-grabbing press releases that get your business noticed.
FAQ
Maybe you’re not sure whether you need to hire a copywriter. Check out our FAQ for fast answers.
Sonya Sparkman, REALTOR(R) Benchmark Realty LLC

“Angie develops a great deal of content for the Bridgemore Village blog, and as the weeks have passed, we have watched it climb in the search engines. She sends screenshots of where we are, and we’re now beating our hottest competition. I highly recommend working with Angie – she will help your business get recognition and grow.”

Sonya Sparkman, REALTOR(R) Benchmark Realty LLC
Matt Fakhoury, Chicago criminal defense lawyer

“My firm has been working with Angie for almost a year, and she’s our go-to writer. She’s done extensive keyword research that’s been right on-target. I’d recommend her to any law firm who needs a little boost in the content department and a push on social media. She is reliable, professional, and very personable. Angie goes above and beyond the call of duty for her clients!”

Matt Fakhoury, Chicago criminal defense lawyer

“Angie, we appreciate you! All the time over the last year that you have volunteered for our organization has been stupendous! Now to help us (a multiple organization collaboration) with the media related needs which are ultimately for the border children coming to North Texas is just so amazing! You are an inspiration to your peers, a true patriot, and an amazing writer! Your service to humanity is beautiful.”

LaDonna York, Founder, Homeless Nexus

“When we needed 33 landing pages and a serious overhaul on our existing website copy, our designer recommended Angie, and we are so glad she did. She handled loads of research and immediately created copy that really connects us with our customers, and her SEO skills are top-notch; we’re able to reach a broader audience and convert more traffic than we could before.”

Jason Yourofsky, Atlantis Mortgage

“Angie has been working with our Toronto law firm for nearly two years to develop content for our website and help with our SEO. No matter what topics I have given her, she has consistently met deadlines and delivered articles that are well researched, well written and highly engaging. I would (and have) recommended Angie to others without hesitation.”

Gabe Meranda, Gelman and Associates

I HIGHLY recommend using Angie for your website copy writing. Her prices are the most competitive and her work is excellent. Her SEO knowledge is extensive and she is always on top of the latest algorithm changes. I send all of my real estate & mortgage clients to her and she ALWAYS takes amazing care of them. She initially reviews and analyzes their websites and then sends them a custom proposal and in addition she gives them a detailed explanation of the SEO advantages that her new copy will provide. No one in the industry provides this level of service at the competitive prices she offers. A true class act!

Charra Bennett-Hammett, Real Estate Web Design at YourSiteNeedsMe.com

“Extraordinarily talented and reliable, Angie stands out among other writers in a crowded industry chiefly for these two traits. She also has an unflinching willingness to see projects through to completion. Because of these skills, Angie can be trusted with any project, under any circumstances. I can vouch for the quality of her work with no caveats or reservations.”

Vladimir Shvorin, Lead Copywriter, Exclusive Concepts

“ We have worked with Angie on and off, every time we need a copywriter, for about six years. I have never been happier with a writer (and I have been working with writers for a very long time) because she never misses a beat. She always seems to be sunny and cheerful as well, which to me is the real clincher. I have recommended her to several colleagues who have also used her services and were very happy with the results. Highly recommend!”

Kungyet Tsun-Do

Sneak Peeks into Copywriting

Funny Newspaper Articles - Unique Web Copy
Blog, Funny

You Won’t Believe How They Caught This Burglar…

Yoast SEO and Semantic Search with Google
Blog, Blogging, Google, SEO, Website Content, Website Copy

Yoast SEO and Semantic Search with Google

 

When you’re relying solely on one SEO tool, you might get the wrong idea about how “healthy” your pages are when it comes to SEO and Google.

Yoast SEO is a fantastic tool, especially when you need a fast, easy way to add meta descriptions and meta titles.

However, it doesn’t tell you anything valuable when it comes to the SEO on your page – only that you’ve used your target keyword at least once in every important area.

Yoast SEO and Semantic Search with Google

You’ll notice that Yoast SEO and semantic search with Google aren’t necessarily on the same page. Sure, Yoast can tell you that you’ve included your keyword — but you need to know that Google is smart, and so is their semantic search algorithm.

Watch the video. You’ll see that Yoast SEO is limited by exact match keywords. That means if the keyword you input isn’t an exact match to something in each category they look at, they will think that your SEO is not as good as it should be.

Yoast looks at whether your exact-match keyword is in your:

  • Article heading
  • Page title
  • Page URL
  • Content
  • Meta description

Here’s the Yoast evaluation of this post:

Yoast SEO and semantic search with Google - Unique Web Copy

How Hummingbird Changed the Way the Googlebot “Sees” Things

With Hummingbird, Google revamped the way search engines find and index website content. They now look at things in context rather than by counting the number of times you mention your keyword on a page.

So what does that mean to you?

You can use variations of your key terms and Google will still understand what your page is about.

Google isn’t going to have any trouble understanding what this page is about.

In fact, it’ll get ranked and indexed, and you’ll probably be able to find it whether you type an exact match to my “keyword” or not.

Why? Because of their super-smart algorithm that picks up on cues, synonyms and… well, semantics.

Get rid of flowery writing - Unique Web Copy
Articles, Blog, Blogging, Editing, How-To, Press Releases, Product Descriptions, Web Writing Mistakes, Website Content, Website Copy

Tight Writing: Get Rid of “Flowery” Words

When you’re writing for the web, you have 3 to 5 seconds to grab a reader’s attention.

That’s all you get – the time it takes for a reader to raise his or her coffee cup and take a sip. If you haven’t captured your visitors’ interest in that time, they’ll click the back button to find someone who does.

Even if you get past the 3-to-5-second mark, you still need to keep your readers’ interest.

You do that by keeping things short, pithy and to-the-point.

Get Rid of Flowery Words

One of the best books in the world — The Giver, by Lois Lowry — uses a phrase that’s incredibly important in writing for the web: precision of language. (That’s not an affiliate link, but if you buy The Giver through Amazon at that link, which is something you should definitely do, Amazon donates to the Wounded Warrior Project.)

Back to precision of language.

Check out the difference between these sentences:

  • She sipped the piping hot coffee, her eyes leisurely flicking over the smudged, raindrop-splattered newspaper without being able to discern between the blurred and bleeding letters.
  • She sipped the hot coffee, glancing at the wet newspaper. The letters were blurry.
  • She sipped her coffee and looked at the paper.

The first sentence is great… if you’re reading a romance novel. On the Internet, people don’t have that kind of time.

The second sentence is okay.

The third gets to the point.

It’s called purple prose in the writing world, and it’s the last thing you need when you’re trying to get someone to buy your product or service. You need things in black and white, and that’s it.

Precision of Language

Describe what you need to describe quickly and simply. People are coming to you because you have something they want, so give them the information in accurate, simple terms. Make it easy for them to read, too, by:

  • Breaking things up with subheads
  • Using bullet points or numbered lists where appropriate
  • Cutting out useless words
  • Getting straight to the point
  • Writing paragraphs that have no more than four sentences each

And for the love of Cthulu, don’t introduce what you’re about to write. It’s annoying and treats readers as if you assume they’re stupid. (Nobody is going to buy anything from someone who treats them like they’re stupid.)

Save Yourself the Trouble

Naturally, you could save yourself the trouble of slipping flowery words into your product descriptions, press releases or website copy and hire a professional writer. I know a girl…

Blog, Funny

30 Cows in a Field


 

30 Cows in a Field

This is hilarious. I can’t wait to use this on everyone I meet. Share once you get it!

Writing Your Own Copy Mistake - Unique Web Copy
Blog, How-To, Web Writing Mistakes, Website Content, Website Copy

Web Writing Mistake #1: The Introduction to What You Say

There’s nothing wrong with writing your own website content because you’re talented or you can’t afford to hire a copywriter. You just have to go about it the right way.

Web Writing Mistake #1: Introducing What You’re ABOUT to Say

Every pixel of space on your website is valuable, so you can’t afford to waste it. You have between 3 and 5 seconds to capture a reader’s interest. Beyond that, he or she is going to stay on your site and explore or click the “Back” button to see what your competitors have to say.

When you waste time stating the obvious, you’re not going to keep your readers’ interest very long. Skip straight to the point by:

  • Avoiding useless segues into bulleted lists
  • Steering clear of phrases such as “Below you will find…” and “Read on for more information”

Look at the difference between the way these two introductions read:

  • Here is a list you will find useful in making the decision to hire a personal injury attorney.

    1. Make sure you ask him how much experience he has.
    2. Have your documents ready in case he wants them.

  • If you’re hiring a personal injury attorney, you’ll need to ask him several questions, including:

    1. How much experience do you have with cases like mine?
    2. What documentation do you need from me to move forward with my case?

Why would you waste valuable space to introduce what you’re about to say? People aren’t stupid, so don’t treat them as if they are. You’re not writing a middle school book report; you’re writing something that needs to capture your audience’s attention and get them to work with you.

Skip the Hassle and Hire a Pro

Naturally, you could forget about all this (and ignore the silly rules of English) and hire someone else to write your copy for you. If that’s not feasible, that’s okay – just write the way you’d talk to a stranger and you should be able to pull it off.

Discover the Unique Web Copy difference today.

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Call 808-542-5975 or email Angie@UniqueWebCopy.com for a complimentary consultation today.

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The Unique Web Copy Team

Angie Papple Johnston

Angie Papple Johnston

Copywriter extraordinaire

Dave

Dave

Administration and research

Blog Posts for Lawyers

Blog Posts for Lawyers

A branch of Unique Web Copy

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Matt Fakhoury, Chicago criminal defense attorney and Illinois expungement lawyer

“My firm has been working with Angie for almost a year, and she’s our go-to writer. She’s done extensive keyword research that’s been right on-target. I’d recommend her to any law firm who needs a little boost in the content department and a push on social media. She is reliable, professional, and very personable. Angie goes above and beyond the call of duty for her clients!”

Matt Fakhoury, Chicago criminal defense attorney and Illinois expungement lawyer
Sonya Sparkman, Realtor(R),Benchmark Realty, LLC

“Angie develops a great deal of content for the Bridgemore Village blog, and as the weeks have passed, we have watched it climb in the search engines. She sends screenshots of where we are, and we’re now beating our hottest competition. I highly recommend working with Angie – she will help your business get recognition and grow.”

Sonya Sparkman, Realtor(R),Benchmark Realty, LLC
Jason Yourofsky, Atlantis Mortgage

“When we needed 33 landing pages and a serious overhaul on our existing website copy, our designer recommended Angie, and we are so glad she did. She handled loads of research and immediately created copy that really connects us with our customers, and her SEO skills are top-notch; we’re able to reach a broader audience and convert more traffic than we could before.”

Jason Yourofsky, Atlantis Mortgage
Gabe Meranda, Gelman & Associates

“Angie has been working with our Toronto law firm for nearly two years to develop content for our website and help with our SEO. No matter what topics I have given her, she has consistently met deadlines and delivered articles that are well researched, well written and highly engaging. I would (and have) recommended Angie to others without hesitation.”

Gabe Meranda, Gelman & Associates

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