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Break away from your competition.

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Reach more people.

Effective SEO copywriting makes a huge difference.

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See Unique Web Copy in action.

Explore live links in my portfolio.

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You're more than just a face in the crowd.

You deserve to stand out.

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Superior copy. Superior results.

Discover the Unique Web Copy difference.

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Discover what unique web copy can do for you

Website CopyGood website copy makes a huge difference when you’re trying to connect with clients and customers.
Blog Posts Keep Google and your readers happy with fresh, exciting (and sometimes viral) blog posts.
Press ReleasesAnnounce big news through attention-grabbing press releases that get your business noticed.
FAQ
Maybe you’re not sure whether you need to hire a copywriter. Check out our FAQ for fast answers.
Sonya Sparkman, REALTOR(R) Benchmark Realty LLC

“Angie develops a great deal of content for the Bridgemore Village blog, and as the weeks have passed, we have watched it climb in the search engines. She sends screenshots of where we are, and we’re now beating our hottest competition. I highly recommend working with Angie – she will help your business get recognition and grow.”

Sonya Sparkman, REALTOR(R) Benchmark Realty LLC
Matt Fakhoury, Chicago criminal defense lawyer

“My firm has been working with Angie for almost a year, and she’s our go-to writer. She’s done extensive keyword research that’s been right on-target. I’d recommend her to any law firm who needs a little boost in the content department and a push on social media. She is reliable, professional, and very personable. Angie goes above and beyond the call of duty for her clients!”

Matt Fakhoury, Chicago criminal defense lawyer

“Angie, we appreciate you! All the time over the last year that you have volunteered for our organization has been stupendous! Now to help us (a multiple organization collaboration) with the media related needs which are ultimately for the border children coming to North Texas is just so amazing! You are an inspiration to your peers, a true patriot, and an amazing writer! Your service to humanity is beautiful.”

LaDonna York, Founder, Homeless Nexus

“When we needed 33 landing pages and a serious overhaul on our existing website copy, our designer recommended Angie, and we are so glad she did. She handled loads of research and immediately created copy that really connects us with our customers, and her SEO skills are top-notch; we’re able to reach a broader audience and convert more traffic than we could before.”

Jason Yourofsky, Atlantis Mortgage

“Angie has been working with our Toronto law firm for nearly two years to develop content for our website and help with our SEO. No matter what topics I have given her, she has consistently met deadlines and delivered articles that are well researched, well written and highly engaging. I would (and have) recommended Angie to others without hesitation.”

Gabe Meranda, Gelman and Associates

I HIGHLY recommend using Angie for your website copy writing. Her prices are the most competitive and her work is excellent. Her SEO knowledge is extensive and she is always on top of the latest algorithm changes. I send all of my real estate & mortgage clients to her and she ALWAYS takes amazing care of them. She initially reviews and analyzes their websites and then sends them a custom proposal and in addition she gives them a detailed explanation of the SEO advantages that her new copy will provide. No one in the industry provides this level of service at the competitive prices she offers. A true class act!

Charra Bennett-Hammett, Real Estate Web Design at YourSiteNeedsMe.com

“Extraordinarily talented and reliable, Angie stands out among other writers in a crowded industry chiefly for these two traits. She also has an unflinching willingness to see projects through to completion. Because of these skills, Angie can be trusted with any project, under any circumstances. I can vouch for the quality of her work with no caveats or reservations.”

Vladimir Shvorin, Lead Copywriter, Exclusive Concepts

“ We have worked with Angie on and off, every time we need a copywriter, for about six years. I have never been happier with a writer (and I have been working with writers for a very long time) because she never misses a beat. She always seems to be sunny and cheerful as well, which to me is the real clincher. I have recommended her to several colleagues who have also used her services and were very happy with the results. Highly recommend!”

Kungyet Tsun-Do

Sneak Peeks into Copywriting

key components of a successful press release - angie papple johnston, unique web copy
Blog, Press Releases

3 Key Components of a Successful Press Release

Use Commas in Your Writing - Unique Web Copy
Blog, Editing, Punctuation

Use Commas. Don’t be a Psycho.

While it’s funny, it’s not. Using commas in your writing helps readers process what you’re saying and makes reading easier.

What’s an Oxford Comma?

An Oxford comma, which is commonly called a serial comma, is the last comma in a series of commas that divides up your words. You can choose to use Oxford commas on your website, in your blog or in your printed materials, but the key is to be consistent. Don’t use them in some places and skip them in others.

The Oxford comma is red:

  • I like cooking, my family, and my pets.
  • She went to the bank, school, and David’s house.
  • I eat eggs, cereal, waffles, and pancakes.

Again, you can choose whether you’d like to use them in your writing. There’s no Internet law that says you can’t (although, in this writer’s humble opinion, they clutter up the space you could be using for better things).

The key is consistency. Don’t use them on one page and skip them on another page.

Blog, Funny

5 Printed Mistakes that will Leave You in Stitches

Sometimes it’s good to break away from the ordinary and have a good laugh at someone else’s expense.

They’re (mostly) anonymous, so I think that makes it okay.

1. Just what are you teaching these children?

Angie Johnston - Hire a Writer
2. …And this is the alternative? I’ll take the books.

Copywriter Angie Johnston - Washington, D.C.
3. On second thought…

Copywriter DC Angie Papple Johnston - Unique Web Copy
4. These poor kids.

Website Copy Writer Angie Papple Johnston
5. See? This is what happens!

Hire a Writer for Your Website - Angie Johnston

 

How often should you blog?
Blog, Blogging, How-To

How Often Should You Blog?

There’s no hard-and-fast rule about how often you should blog, but it’s a good idea to put new pages or posts on your site whenever it’s feasible (economically and time-wise). It’s a good idea because Google loves fresh content much more than it likes stale, old stuff that leaves your site looking worse than an old, abandoned house in the middle of nowhere.

But really, how often should you blog?

Blogging: It’s Not for Sissies

Okay, blogging isn’t really that difficult as long as you know:

  • What to say
  • How to say it
  • How often to say it
  • How many words to write
  • How to write
  • Whether you should allow comments
  • Whether you should use keywords
  • Where to buy or get royalty-free images to accompany your posts
  • How much information you should give (and how much you should hold back)

There are a few other things you should know, too, but I won’t list them all here.

If you really want to know, feel free to get in touch with me.

How to Blog Successfully

If you want your blogging efforts to be successful, the key is to connect with your audience. What do they want to know? It’s information that only you have, and only you know it well enough to convey it in an easy-to-understand manner.

It’s not always about perfect grammar or flawless spelling (although those things do help). Mostly, it’s about how excited you are to share your knowledge on a topic.

How often do you need to blog for GoogleI once read an 1,800-word blog post about spray painting a car. I don’t care about painting cars. Really, I don’t. 

I’ll never paint my own car, but the way this guy was talking about avoiding all of the drips and injecting little bits of personal experience… I kept reading.

And it’s weird; it all stuck. I can tell you how to pull the dents out of a door with a hair dryer and some ice so you can get a great paint job.

Run-on sentences: check.

The wrong there, their and they’re: check.

Passion from a guy who knows what he’s doing and doesn’t mind sharing? CHECK.

That’s what it takes to make a great blog post.

But that still doesn’t answer the question: how often should you blog?

Okay.

How Often Should You Blog?

Blog as often as you can. Once a week, minimum. Twice a week if you’re feeling spunky.

Your posts don’t have to be long, and they don’t have to be in-depth — but they do have to be centered on things your audience wants to read. Those are the questions your customers ask you, the decisions you watch them waver on, and the other things they’re interested in as well. (If you sell real estate, for example, your audience wants to know what to ask a builder, the best way to decorate a bathroom and how to choose the perfect paint colors.)

Committing yourself to a blog is kind-of big. It can be a time-suck, especially if you’re not very confident in your writing abilities or you don’t know all of your topics very well. You can always outsource your blog to a very talented copywriter… or you can try it out for yourself and see how it fits.

Image courtesy of the City of Park River

nondiscriminatory indiana businesses
Blog

NON-DISCRIMINATORY Indiana Businesses: Unique Web Copy Supports You

If you are a non-discriminating Indiana business owner, Unique Web Copy supports you. In fact, we support you so much that we’re offering a fantastic deal on website copy, blog posts and all other business writing services to businesses that understand everyone in this country deserves the same service.

If that sounds like your Indiana business, let’s get in touch.

Unique Web Copy does not write anything that could be inflammatory, promote hate or encourage illegal discrimination under the laws of the District of Columbia, California, Colorado, Connecticut, Hawaii, Illinois, Iowa, Maine, Maryland, Massachusetts, Minnesota, Nevada, New Hampshire, New Jersey, New Mexico, New York, Oregon, Rhode Island, Vermont, Washington, and Wisconsin.

 

 

Discover the Unique Web Copy difference today.

Contact Us

Let's get in touch

Free consultation

Call 808-542-5975 or email Angie@UniqueWebCopy.com for a complimentary consultation today.

Connect on LinkedIn

Let’s connect on LinkedIn, where you can view additional portfolio samples and we can chat about your needs.

Tweet with me

Let’s meet up on Twitter, where I’ll promote all of the copy I write for you.

The Unique Web Copy Team

Angie Papple Johnston

Angie Papple Johnston

Copywriter extraordinaire

Dave

Dave

Administration and research

Blog Posts for Lawyers

Blog Posts for Lawyers

A branch of Unique Web Copy

Base Rates

Matt Fakhoury, Chicago criminal defense attorney and Illinois expungement lawyer

“My firm has been working with Angie for almost a year, and she’s our go-to writer. She’s done extensive keyword research that’s been right on-target. I’d recommend her to any law firm who needs a little boost in the content department and a push on social media. She is reliable, professional, and very personable. Angie goes above and beyond the call of duty for her clients!”

Matt Fakhoury, Chicago criminal defense attorney and Illinois expungement lawyer
Sonya Sparkman, Realtor(R),Benchmark Realty, LLC

“Angie develops a great deal of content for the Bridgemore Village blog, and as the weeks have passed, we have watched it climb in the search engines. She sends screenshots of where we are, and we’re now beating our hottest competition. I highly recommend working with Angie – she will help your business get recognition and grow.”

Sonya Sparkman, Realtor(R),Benchmark Realty, LLC
Jason Yourofsky, Atlantis Mortgage

“When we needed 33 landing pages and a serious overhaul on our existing website copy, our designer recommended Angie, and we are so glad she did. She handled loads of research and immediately created copy that really connects us with our customers, and her SEO skills are top-notch; we’re able to reach a broader audience and convert more traffic than we could before.”

Jason Yourofsky, Atlantis Mortgage
Gabe Meranda, Gelman & Associates

“Angie has been working with our Toronto law firm for nearly two years to develop content for our website and help with our SEO. No matter what topics I have given her, she has consistently met deadlines and delivered articles that are well researched, well written and highly engaging. I would (and have) recommended Angie to others without hesitation.”

Gabe Meranda, Gelman & Associates

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